SEO Strategy: Analyze, Apply & Optimize

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SEO Strategy: Analyze, Apply & Optimize

This course is part of Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

Instructor: EDUCBA

Included with Coursera Plus

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2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply SWOT and PESTLE frameworks for SEO strategy design.
Conduct SEO audits aligned with business goals and KPIs.
Develop actionable, audience-focused SEO optimization plans.

Skills you'll gain

Details to know

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Build your subject-matter expertise

This course is part of the Strategic SEO Mastery: Tools, Strategy & Case Studies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By the end of this course, learners will be able to define SEO fundamentals, analyze company vision and mission, identify SEO mileposts and objectives, evaluate key observations, apply analytical frameworks such as PESTLE and SWOT, and develop actionable SEO strategies tailored to target audiences.

This case-study-driven course takes learners beyond theory into practical, real-world SEO strategy formulation. In Module 1, participants gain foundational knowledge of SEO concepts, complements, and organizational context, enabling them to connect search optimization with business goals. Module 2 advances into strategic application, where learners conduct SEO audits, leverage proven frameworks, and design execution blueprints that align with measurable outcomes. Unlike generic SEO tutorials, this course is unique because it integrates structured case study analysis with strategy-building exercises. Learners don’t just memorize terms—they evaluate, apply, and optimize strategies within a realistic business scenario. The blend of company insights, analytical tools, and actionable planning ensures graduates leave with both conceptual clarity and hands-on strategy skills. Ideal for students, professionals, and entrepreneurs, this course empowers participants to analyze, apply, and optimize SEO strategies for sustainable online growth.

This module introduces learners to the fundamentals of search engine optimization (SEO) through a real-world case study. It provides clarity on SEO definitions, complementary concepts, organizational context, and strategic objectives. Learners will build a strong foundation for understanding how SEO fits within a company’s vision, mission, and structured roadmap.

What's included

10 videos4 assignments

10 videosTotal 74 minutes

Introduction to Case Study5 minutes
SEO Definition5 minutes
SEO Complements6 minutes
Company Overview9 minutes
Company Overview Continue8 minutes
Vision and Mission9 minutes
IRIC Mileposts9 minutes
IRIC Mileposts Continue5 minutes
More on IRIC Mileposts8 minutes
Objective5 minutes

4 assignmentsTotal 60 minutes

Graded - Foundations of SEO Success30 minutes
Setting the Stage10 minutes
Company Insights10 minutes
Roadmap to Strategy10 minutes

This module focuses on applying analytical frameworks and executing SEO strategies. Learners will explore key observations, conduct audits, apply PESTLE and SWOT analysis, and design actionable strategies. The module concludes with defining target audiences and aligning SEO activities with measurable outcomes.

What's included

10 videos4 assignments

10 videosTotal 76 minutes

Key Observations3 minutes
SEO Strategy7 minutes
Geo Assessment Profiling7 minutes
SEO Audit13 minutes
PESTLE Analysis5 minutes
SWOT Analysis6 minutes
Complements5 minutes
Approach8 minutes
Audience9 minutes
Activities and Analysis10 minutes

4 assignmentsTotal 60 minutes

Graded - Strategic SEO Analysis & Action30 minutes
Identifying Opportunities10 minutes
Analytical Frameworks10 minutes
Execution Blueprint10 minutes

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Instructor

EDUCBA

544 Courses140,786 learners

Offered by

EDUCBA

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.