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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,478 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

BB

Jun 16, 2020

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

AA

Jul 29, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

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226 - 250 of 455 Reviews for Sports Marketing

By Dr.Ratheesh K

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Jun 25, 2021

Very nice course for updating your knowledge

By Himansh T

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May 26, 2021

Got great insight about the sport industry .

By Durai S

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Apr 28, 2020

I understood every content.

Thankyou Coursera

By Morgan S

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Apr 22, 2020

Good enjoyable course. Just the right length

By Alberto G C

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Jul 19, 2019

Buen curso introductor a marketing deportivo

By Alejandra V

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Jun 17, 2023

Muy buen curso y excelentes las entrevistas

By GURASHI F I

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Jun 7, 2021

I like this coures and its dicussion forum

By Joe B

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Mar 27, 2020

Excellent information and excellent course.

By Farhan M

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Nov 11, 2024

Good lesson about basic of sport marketing

By Denis K

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Nov 1, 2024

A comprehensive course on Sports Marketing

By Jose F

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Feb 2, 2022

It was an excellent course, very complete.

By Lucienne L

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Dec 10, 2020

Very interesting and to the point course.

By Nicholas K

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Jun 13, 2020

This program was fun and taught me a lot!

By Deleted A

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Mar 24, 2020

A great introduction to sports marketing!

By Salvador M R

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Jul 6, 2025

CURSO CORRECTO CON FORMACIÓN ESPECÍFICA

By Aram F

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Sep 4, 2022

Very fun assignments and clear videos.

By Sriharsha K

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May 6, 2020

Thanks for this wonderful course ma'am!

By Sid

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Apr 13, 2020

Great course and content. Thank you! :)

By babatunde o

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Jul 17, 2019

This course it's an eye opener for me.

By Alexandra S

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Jun 14, 2024

Very interesting and fulfilling course

By Brendon B B d M

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Sep 18, 2023

Very complete and a very good teacher.

By Isaac E

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May 13, 2023

Incredible course. It's worth learning

By Wendy M

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Mar 19, 2022

wonderful entry into sports marketing

By Yelstyn D

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May 13, 2020

A very informative and exciting course