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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,478 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

BB

Jun 16, 2020

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

AA

Jul 29, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

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176 - 200 of 455 Reviews for Sports Marketing

By Nikolaos S

May 30, 2020

Very usefull for my MSc Degree that I plan to have in the near future!!

By 531 K P

Apr 27, 2020

Very good in learning sports marketing and getting and insight about it

By JOHN T

Apr 8, 2020

Fairly comprehensive for an introductory course. Definitely recommended

By gautam s

May 19, 2020

I really liked the content of the course, and there was a lot to learn

By Bei Z

Apr 25, 2022

As a student majoring in sport management, this course help me a lot.

By nikhil c

Jun 28, 2021

Very informatory course. I love the guest session in multiple videos.

By Albar E Z

May 9, 2020

Great topics and real live examples for professional sports entities.

By 2 B

Jul 31, 2025

Brilliant course, heard from some knowledgable people in this field.

By gazala s

Oct 20, 2021

The entire course gave really great insights about Sports Marketing.

By Andre S

Dec 24, 2019

Great and informative course, will help me with my current business.

By Amine A

Dec 10, 2018

Très belle formation à distance ! Je vous la recommande chaudement !

By 王瑞暘

Sep 30, 2024

The courses are very rich and the process is very solid experience.

By praveen r

Aug 19, 2020

Basics of sports marketing and advertising, Best one in my opinion!

By Feisal N O

Jul 6, 2020

This course has fostered my knowledge and opened a lot doors for me

By Pramod K

Jul 12, 2023

Professor Candy Lee is very insightful thoroughly impactful course

By Sanidhya P

Apr 28, 2020

This was an amazing course and surely a great learning experience!

By Joy M

Nov 28, 2024

Great experience and knowledge and very flexible learning hours.

By Maximillian M

Jan 12, 2020

Great course for an introduction into the sports marketing world

By Esse O E

Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

By Kirk N P

Jun 24, 2021

Fantastic opportunity, brilliant presenters and guest speakers.

By Willian G C A

May 14, 2020

It was an incredible experience, learning about this industry !

By Odundo O

Apr 10, 2024

It was a great course where I learnt a lot of valuable things.

By Momoi

Dec 18, 2020

I enjoyed the course so much! Will come back again to refresh.

By Prateek C

Aug 25, 2020

Amazing course if u see yourself working in a sports industry.

By Monil V

Nov 18, 2020

it was great to learn from the course very beneficial for me