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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,871 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

BT

Jul 25, 2023

I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

AE

Oct 11, 2023

Great beginner course for those looking to learn digital marketing and email marketing. You will learn the fundamentals and get working knowledge of email marketing. I recommend this course.

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426 - 450 of 617 Reviews for Think Outside the Inbox: Email Marketing

By Akhlas A

•

Feb 4, 2023

Best course

By Zeeshan A

•

Nov 30, 2022

good course

By AIMI R B A R

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Sep 29, 2022

i love this

By Alexandre P d S F

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Feb 12, 2025

Demais!!!!

By Vũ V Đ

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Apr 5, 2024

Very cool!

By Vinicius M

•

Dec 16, 2023

Very good!

By Maartins D

•

Jun 13, 2023

muy buenos

By Isabel A M J

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Oct 29, 2022

muy bueno

By Eugenia S d l B S

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Oct 23, 2022

Excellent

By Josephine I

•

Aug 15, 2022

fantastic!

By James K

•

Aug 14, 2025

excellent

By Shikha K

•

Feb 1, 2025

very good

By SREEJITH M

•

Jan 13, 2025

very good

By Nubia P M M

•

Dec 12, 2024

excelente

By ali m

•

Oct 20, 2024

Wonderful

By Abhilasha D

•

Sep 5, 2024

Excellent

By Diana R

•

Aug 28, 2024

Excelente

By Rodney L

•

Jun 28, 2024

hard work

By GABRIELE D C F

•

Jun 25, 2024

Muito bom

By Abdulazizova D

•

Apr 17, 2024

thank you

By SAZHEVSKA O

•

Jan 27, 2024

It's good

By Daraksha S

•

Dec 27, 2023

Excellent

By osama a

•

Dec 10, 2023

i like it

By Eisa z m J

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Oct 17, 2023

excellent

By Sowmya C L

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Aug 22, 2023

very good