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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,363 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

JW

May 23, 2019

I'm totally a Newbie about Digital Product Management. I learn a lot of New Things. I hope this Certificate will advance my career. Thank you Professor Alex Cowan for teaching me a lot of things.

MT

Nov 6, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

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876 - 900 of 1,395 Reviews for Digital Product Management: Modern Fundamentals

By Estelle C

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Sep 24, 2021

Very interesting course many thanks

By James N

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May 16, 2020

Amazing Course! Highly Recommended!

By Laxmi

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May 15, 2020

All required knowledge is available

By Kapil D

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Dec 21, 2019

Excellent material, perfect example

By pratibha m

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Jun 28, 2021

beutifully explainedand crafted !

By Emily V H

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Nov 1, 2020

I learned so much from the course.

By vivek s

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Sep 12, 2024

Easy to understand and well paced

By Rena H

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Jun 15, 2022

Great overview for aspirign PMs!

By Mohammad R H

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Jun 29, 2023

This is a great course for start

By Jacob J S

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May 9, 2021

Master Alex is great! Thank you!

By Karim K

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Oct 15, 2020

I found this course very useful.

By Shifana F

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Aug 16, 2020

Very very useful course coursera

By Chahil P

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Jun 26, 2020

It was really a great experience

By Abdulelah A

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May 7, 2020

It is really helpful, Thank you!

By Alexis A

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Feb 17, 2020

Straight to the point. Excellent

By Luiza G

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Sep 9, 2023

Great course and a great tutor!

By P. D V

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Jul 18, 2023

great overview of fundamentals.

By NICKOS M

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Dec 18, 2021

A very dense and useful course.

By André V A

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Sep 23, 2021

Very nice. Thank you a lot Alex

By Aibar U

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Jul 20, 2021

Great course! Enjoyed it a lot!

By Kayode A

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Sep 30, 2020

very insightful and interesting

By Sandra M E R

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Sep 4, 2020

Excelente simplemente excelente

By Abhishek S

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Feb 12, 2020

Excellent syllabus and content.

By S.Karthik

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Aug 20, 2020

This cours is very interesting

By Mark S

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Jun 22, 2020

Great Instructor and material.