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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

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About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

JW

May 23, 2019

I'm totally a Newbie about Digital Product Management. I learn a lot of New Things. I hope this Certificate will advance my career. Thank you Professor Alex Cowan for teaching me a lot of things.

MT

Nov 6, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

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By Siti R N

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Jul 23, 2024

Thank You

By Pavel P

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Apr 16, 2024

Very Good

By Mohammad O K

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Jul 22, 2022

Excellent

By CHIRAG

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Nov 21, 2020

THANK YOU

By Agil A

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Oct 30, 2020

Excellent

By Gustavo E

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Oct 22, 2020

I love it

By B.Praveenkumar

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Aug 15, 2020

Excellent

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Jul 12, 2020

thank you

By PAULA A G

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Jun 27, 2020

Genial!!!

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Jun 23, 2020

thank you

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May 20, 2020

Excellent

By Christopher J

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Oct 11, 2017

Well done

By Prakash P

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Jul 1, 2022

Good one

By Jessica F F

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Jun 7, 2022

excelnte

By Rahul S

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Feb 5, 2021

Nice one

By Hanif M A

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Aug 19, 2020

Awesome!

By Ibrahem A M A

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Feb 28, 2019

Awesome!

By Iryna H

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Nov 30, 2022

super!

By Cempaka C M S

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Feb 27, 2021

Amazing

By Ahamed A

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Sep 30, 2020

AWESOME

By Jayme C

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Jan 29, 2019

Amazing

By Alexander A

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Jan 27, 2019

thank u

By Irina E

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Jan 1, 2018

Love it

By Majed T A

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May 13, 2024

Thanks

By ANAKHA T R

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May 21, 2020

useful