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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,960 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

BM

Mar 11, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

PK

Feb 6, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

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1551 - 1575 of 2,553 Reviews for Customer Analytics

By Jorge A D L F Z

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Mar 14, 2021

Excelent.

By Jorge E

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Jun 13, 2020

Excelente

By preetam o

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May 29, 2020

Excellent

By Hlanganani G

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Apr 18, 2020

Very good

By Snehil R

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Feb 2, 2020

Excellent

By Olusegun D O

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Mar 7, 2019

Fantastic

By Azhar K

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Aug 23, 2018

Excellent

By Bình H

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Oct 19, 2017

I love it

By Dipak D

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Jul 5, 2017

Excellent

By Diego A P G

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Mar 14, 2017

Excellent

By sindhura57

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Dec 24, 2016

excellent

By cai b

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Dec 18, 2016

very good

By Mohamed A A A

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Nov 15, 2016

Thank you

By Ade A

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Aug 23, 2016

SPLENDID!

By PRAVEEN D

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Feb 8, 2016

Excellent

By esdorn

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Jul 12, 2021

Perfect!

By Faizan K

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Aug 25, 2020

Good job

By Christine W

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Mar 9, 2017

Terrific

By Artem S A

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Apr 15, 2016

Noiiice!

By Arushi M

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Apr 15, 2016

very gud

By kaung n

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Feb 4, 2016

awesome!

By Nickil M

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Nov 27, 2015

Awesome!

By Sudheer k P

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Apr 19, 2025

amazing

By Abhishek R

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Jul 4, 2021

awesome

By Vineet S B

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Jun 13, 2020

amazing