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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,960 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

BM

Mar 11, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

PK

Feb 6, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

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1601 - 1625 of 2,553 Reviews for Customer Analytics

By Bhuvanes

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Aug 29, 2023

good

By Suma M

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May 24, 2023

done

By Sameeksha D

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Dec 24, 2022

good

By wu b

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May 18, 2022

good

By Tuhin K

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May 8, 2022

good

By hubaodan

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Sep 19, 2021

good

By David L

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May 28, 2020

Yyyh

By Soumyadeep M

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May 23, 2020

good

By Robin S R

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May 20, 2020

GOOD

By Ravi S

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May 4, 2020

good

By VISHNU V

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Feb 28, 2019

good

By joanna s

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Oct 14, 2018

获益良多

By Momodou B

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Mar 25, 2018

good

By Shrayanka Y

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Jul 18, 2017

Good

By Sunish G

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May 6, 2017

good

By Kuljeet K

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Mar 7, 2017

Good

By Rajshree r

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Nov 2, 2016

Good

By Suresh K

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Mar 28, 2016

good

By Mathew B

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Nov 16, 2015

good

By Boitumelo S

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Aug 13, 2020

wow

By Charu M

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Oct 7, 2019

Cou

By chetan s

•

Aug 30, 2020

OK

By Kiri

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Jul 15, 2020

很棒

By RUOXI L

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Apr 16, 2019

gg

By Alae B

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Oct 24, 2021

r