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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,345 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 17, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

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1251 - 1275 of 2,539 Reviews for Introduction to Marketing

By Christopher R

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May 26, 2016

Great course. You get out of it what you put into it.

By Amit S

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Mar 21, 2016

I have just started this course and am already hooked.

By Emmerito S P

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Mar 12, 2025

the course help a lot for the foundation of marketing

By Obi O

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Jun 10, 2020

Informative course with useful introductory material.

By Tylow L

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Apr 15, 2020

Helped me to get a greater understnading of marketing

By Gerardo B R

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Apr 14, 2020

Very useful and practical examples, great instructors

By Chris V

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Oct 28, 2018

Very quick and easy course for marketing foundations.

By Hanbin Z

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Jul 22, 2018

Very good lectures for beginners! Strongly recommend!

By Rupen C

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May 28, 2017

Really nice course with elaborate coverage of topics.

By Chass a

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Dec 30, 2022

Me ha ayudado a entender y organizarme perfectamente

By Md. D N

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Apr 22, 2021

the course was great. I go many new insights. thanks

By Nishad

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Oct 23, 2020

its really an amazing experience to learn new things

By Anuj S

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May 7, 2020

An extremely comprehensive and well designed course.

By Sunil A

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Apr 18, 2020

Its a great course to do and clear a lot of concepts

By AYESHA S

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Apr 13, 2020

Prof Barbara Kahn was amazing. Learnt a lot from her

By Juan F P G

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Aug 14, 2019

it is a great course, is really complete . thank you

By Sanjit M

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Mar 28, 2018

Fantastic course, covers the fundamentals very well.

By Han-Chuan T

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Feb 16, 2018

very straightforward and I got what I wanted to know

By Biswapati B

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Jan 14, 2018

Well rounded course to introduce marketing concepts.

By Paul P A

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Oct 13, 2017

Wharton's marketing course is engaging and relevant.

By Shivam K

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Jul 26, 2017

Great Course. Awesome Professors! Thank you so much.

By Nasreen

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Jul 18, 2017

I really learned allot about marketing and business.

By Lim C L V

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Jun 22, 2017

great course.. great high quality videos and slides!

By Joycelyn L

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Jun 6, 2017

informative and very easy to understand the concepts

By Oscar M

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Mar 27, 2017

Perfect course, I like the examples of the teachers.