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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,341 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

SL

Jan 3, 2023

A very inspiring and engaging course, love it! Highly recommend to everyone who wants to get an overview of how to build a strong brand. The examples discussed are very interesting and helpful!

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1801 - 1825 of 2,538 Reviews for Introduction to Marketing

By kaisar A

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Mar 1, 2016

Best course ever

By Joan Y

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Dec 19, 2015

Very interesting

By shihyang y

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Feb 17, 2024

it is very good

By Gilberto P

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Oct 14, 2023

Excelente curso

By FRANCISCO R T

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Jan 13, 2023

todo excelente

By Aniket D

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Jun 8, 2022

Excelent Course

By Hani H S A

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May 17, 2022

perfect course

By Scott S

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Apr 27, 2021

I learned a lot

By Levi N

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Jun 23, 2020

quite informing

By Piyush J

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May 22, 2020

Great Learning!

By Eassa S

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Oct 15, 2019

fabulous start.

By Shruti S

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Aug 27, 2019

Great insights!

By Yiping C

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Feb 3, 2018

Really helpful!

By Jose T O P

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Jan 14, 2018

Muy buen curso!

By Yamamoto B

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Sep 18, 2017

Awesome course!

By Prashant C

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Apr 10, 2016

Great course !!

By Sherilee A F

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Mar 29, 2016

Amazing Course!

By Tanjim U I

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Dec 31, 2015

Best Course!!!!

By Ayman J

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Jul 15, 2025

Grate material

By Mehedi H

•

Oct 18, 2024

wonderful this

By SAMUEL M

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Oct 31, 2023

very satisfied

By Anas B

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Jun 2, 2022

thanl all team

By omid a

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May 19, 2022

best best best

By Carlos M M C

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Jul 8, 2020

Muy buen curso

By Deleted A

•

Dec 16, 2019

Amazing course