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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,345 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

AO

Apr 17, 2016

Excellent professors and depth of discussion, however there should be more additional material for reference and extension. Professor Kahn's sessions were outstanding (objective, fluid and practical).

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1276 - 1300 of 2,539 Reviews for Introduction to Marketing

By Alan J

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Oct 30, 2024

The teaching is clear, applicable, and interesting.

By Mercedes P

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Feb 25, 2022

need more intercative lessons and speaker in Week 3

By lorenzo n

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Jan 24, 2022

Exceptionally great, weird distribution of material

By danielle n

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Apr 7, 2021

loved the course and the professors were lovely too

By Huynh D H T

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Oct 20, 2020

I learned a lot from this course. Thank you so much

By Kevan H

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May 15, 2020

Was a great overview and introduction to marketing.

By Benita T

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May 6, 2020

Very insightful and easy to understand for beginner

By JENNIFER P

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Apr 1, 2020

very clear content, accessible format -- thank you!

By Thabo B

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Feb 19, 2020

I enjoyed the course, it is fun and i learnt a lot.

By Abhishek S

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Feb 16, 2020

very good knowledge provided related to the market.

By Mark S

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Apr 3, 2019

Very interesting marketing concepts and strategies.

By Yasser a

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Dec 1, 2018

learned a lot in this couse , i highly recommend it

By B K

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Nov 30, 2018

A VERY USEFUL , I LEARNED LOT ABOUT PRODUTS, SALES

By cheikh m j n

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Nov 10, 2018

very very interesting professors are good and clear

By Yingchi C

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Nov 8, 2018

This course is easy to understand and quite useful!

By Dexter T C

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Jun 19, 2018

Nice combination of theory and real world examples.

By Jeffrey G

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May 20, 2017

Insightful. I like the way the course is presented.

By Rachel B

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Apr 23, 2017

interesting and varied views - enjoyed the examples

By Mike T

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Apr 6, 2016

Great course to learning a base level in marketing!

By Ganesh P

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Feb 21, 2016

Thank you very much for a nice Introduction Course!

By Tuyetanh V

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Nov 8, 2024

This course helps me to understand basis marketing

By Divesh D

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May 20, 2020

A must learn for every marketing person out there!

By Maria J R d S

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Aug 12, 2019

Very well organized, interesting and optimal pace.

By Sachin S

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May 5, 2019

Amazing Course. It got me interested in Marketing.