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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,341 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

SL

Jan 3, 2023

A very inspiring and engaging course, love it! Highly recommend to everyone who wants to get an overview of how to build a strong brand. The examples discussed are very interesting and helpful!

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1751 - 1775 of 2,538 Reviews for Introduction to Marketing

By Alex Z

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Jan 23, 2022

Very informative.

By Anais P E L

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Oct 23, 2021

a great lesson :)

By Sonal P P

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Feb 12, 2021

excellent course!

By Lyka D Q P

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May 27, 2020

thank you so much

By Alain M

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Dec 24, 2019

Excellent course!

By Mohamed M H

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Dec 1, 2019

Wonderful Course.

By Vladimir

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Jul 10, 2019

Excellent content

By sumani d

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Sep 21, 2018

Very informative.

By Isaac D M C

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Sep 20, 2018

Can’t be better!!

By Sam G

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Jun 26, 2018

This is the best.

By Prashant C

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Jun 24, 2018

So much learning.

By Joseph M

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Jun 21, 2018

Excellent Course.

By Daniel C

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May 23, 2017

Thank You so Much

By Yasmin s

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Apr 19, 2017

GREAT GREAT GREAT

By abdeltif b

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Oct 26, 2016

excellent course!

By Ting H

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May 25, 2016

love the course:)

By Ashu S

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May 5, 2016

Excellent course!

By Hudemberg M

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Mar 3, 2016

Great Course!! =)

By Sagar G

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Feb 16, 2016

Very informative.

By Salah-Eddine B

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Feb 15, 2016

Excellent course.

By Viviane I

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Feb 7, 2016

Excelent content.

By Dimitar S

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Nov 17, 2015

Excellent course!

By LISSY M

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Apr 13, 2025

Excellent course

By linda g

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Jan 11, 2024

loved the profs.

By sandra c

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Oct 28, 2023

I learned a lot!