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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,341 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

SL

Jan 3, 2023

A very inspiring and engaging course, love it! Highly recommend to everyone who wants to get an overview of how to build a strong brand. The examples discussed are very interesting and helpful!

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1826 - 1850 of 2,538 Reviews for Introduction to Marketing

By Nathaniel N A T

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Aug 21, 2019

Simply amazing

By Ahmad K

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Apr 28, 2019

Great content!

By Bhawesh A

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Mar 6, 2019

Great learning

By Sumanta S

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Aug 18, 2018

Good Knowledge

By Zehan W

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Jun 27, 2018

Great course!!

By Jeff C

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Jan 25, 2017

Awesome class!

By Elena L

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Jan 8, 2017

Отличный курс!

By Endrit C

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May 6, 2016

I LOVE IT!!!!!

By Vitaly M

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Feb 10, 2016

Greate Course!

By 官晔桢

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Feb 17, 2023

It's specific

By Castor T

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Nov 27, 2022

Great course!

By Ieva D

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Jun 10, 2022

Great course!

By Soham C

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Sep 14, 2021

Great Course!

By natalia g

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Apr 21, 2021

Great course!

By Mohamed E

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Oct 14, 2020

great conent!

By Anthony T

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Oct 4, 2020

Great course!

By NIKITA M

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Jun 16, 2020

superb course

By Paulina B

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May 31, 2020

Great course!

By Sydney C

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May 16, 2020

good but long

By Anca S

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May 12, 2020

Good content!

By Dylan Z

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Mar 19, 2020

this is great

By ashish

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May 3, 2019

exceptional..

By Gong M

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Jan 2, 2019

Very helpful.

By Jito K

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Aug 20, 2018

Great course!

By Thomas D

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Dec 22, 2017

really useful