Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,444 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

MA

Mar 22, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

DD

Aug 10, 2017

The most comprehensive and professional course of the bundle. The other courses should look to this one for tips on appropriate depth of material, dynamic presentations and presenters, and more.

Filter by:

1851 - 1875 of 2,558 Reviews for Introduction to Marketing

By Ieva D

•

Jun 10, 2022

Great course!

By Soham C

•

Sep 14, 2021

Great Course!

By natalia g

•

Apr 21, 2021

Great course!

By Mohamed E

•

Oct 14, 2020

great conent!

By Anthony T

•

Oct 4, 2020

Great course!

By NIKITA M

•

Jun 16, 2020

superb course

By Paulina B

•

May 31, 2020

Great course!

By Sydney C

•

May 16, 2020

good but long

By Anca S

•

May 12, 2020

Good content!

By Dylan Z

•

Mar 19, 2020

this is great

By ashish

•

May 3, 2019

exceptional..

By Mengchun G

•

Jan 2, 2019

Very helpful.

By Jito K

•

Aug 20, 2018

Great course!

By Thomas D

•

Dec 22, 2017

really useful

By Oksana K

•

Nov 3, 2017

Great course!

By Vibha A

•

Sep 9, 2017

Great course.

By Farid O

•

Sep 5, 2017

Great course.

By Joemert C E

•

Jun 2, 2017

Great course!

By 李若慧

•

Mar 23, 2017

Great Course!

By Kamran A

•

Mar 18, 2017

Great course.

By Marie-Josephine K

•

Dec 30, 2016

Great course.

By zoungrana h

•

Aug 9, 2016

Great course!

By Sebastian B

•

May 26, 2016

Really great!

By Francis

•

Mar 16, 2016

Great course!

By S M

•

Feb 25, 2016

Great course!