Based on the best-selling book, The Partnership Economy, by David A. Yovanno. In this course, discover how modern partnerships are transforming business growth in today’s dynamic market. You'll explore how trust-based collaborations, optimized customer journeys, and strategic alliances can drive sustainable revenue. Learn to design and scale high-impact partnerships across influencer networks, SaaS ecosystems, and cross-industry collaborations. With actionable frameworks and real-world insights, you’ll transform how your organization leverages collaboration for long-term success.
Partnership Strategy for Growth: The Partnership Economy
Partnership Strategy for Growth: The Partnership Economy
Instructor: Wiley-Expert Edge Course Instructors
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Identify and leverage modern partnership models to accelerate business growth.
Design customer journeys that integrate and amplify partnership impact.
Build trust-based referral networks to strengthen customer loyalty and retention.
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2026
Assessments
17 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 17 modules in this course
In this section, we explore how modern partnerships drive sustainable growth by aligning resources, expanding market reach, and enhancing customer lifetime value through collaborative, customer-centric value propositions.
What's included
2 videos4 readings1 assignment
In this section, we explore how referral partnerships drive growth by aligning with customer behaviors and trusted networks. Strategic collaborations enhance customer experience, increase brand value, and enable enterprises to compete at a systems level.
What's included
1 video3 readings1 assignment
In this section, we explore how strategic partnerships enhance customer journeys by leveraging domain expertise, optimizing conversion paths, and enabling agile, scalable growth through collaborative ecosystems and shared innovation.
What's included
1 video5 readings1 assignment
In this section, we explore how strategic partnerships enhance customer engagement across touchpoints by identifying key roles in customer journeys, mapping opportunities via journey maps, and aligning partner strategies with business objectives like acquisition, retention, and reengagement.
What's included
1 video5 readings1 assignment
In this section, we explore the six building blocks of effective partnerships, emphasizing aligned incentives, shared customer experiences, and measurable outcomes to drive mutual value and long-term collaboration in real-world business ecosystems.
What's included
1 video3 readings1 assignment
In this section, we explore how cashback and loyalty partnerships like Ibotta drive revenue by aligning incentives across enterprises, affiliates, and consumers. It demonstrates strategic customer acquisition and engagement through commission-based, incentive-driven journeys.
What's included
1 video4 readings1 assignment
In this section, we explore how authentic influencer collaborations drive consumer engagement through real-life content. It highlights the strategic use of vanity URLs and organic integration to build trust and amplify brand visibility.
What's included
1 video3 readings1 assignment
In this section, we explore how mass media publishers like ZMG integrate commerce content with editorial independence, using referral links and the primed consumer framework to align content with user intent across the purchase funnel while maintaining trust and authenticity.
What's included
1 video3 readings1 assignment
In this section, we explore how API-driven mobile partnerships embed ride services into third-party apps, enhancing user experience, increasing engagement, and generating revenue through seamless, on-demand transportation access.
What's included
1 video1 reading1 assignment
In this section, we explore how strategic brand-to-brand (SB2B) partnerships enhance customer experience through product integration, shared customer overlap, and loyalty program incentives, using Qantas and Airbnb as a real-world example of mutual growth and seamless service delivery.
What's included
1 video1 reading1 assignment
In this section, we explore how cause-based partnerships using cashback incentives drive customer loyalty and brand advocacy. It demonstrates designing performance-driven campaigns that align business goals with social impact, enhancing engagement and measurable community outcomes.
What's included
1 video3 readings1 assignment
In this section, we explore launching a data-driven partnerships program by identifying ideal partner profiles, designing dual campaigns for sales and lead generation, and establishing a scalable process with clear KPIs to ensure measurable growth and strategic impact.
What's included
1 video4 readings1 assignment
In this section, we explore how partners use DealFinder to discover products, leverage shared performance and aggregate data, and design targeted promotions to enhance audience engagement and drive conversions through intentional collaboration.
What's included
1 video7 readings1 assignment
In this section, we explore how strategic D2C brand partnerships, facilitated by agencies like DMi Partners, drive growth through aligned incentives, complementary audiences, and integrated conversion funnels using content, coupons, and rewards.
What's included
1 video3 readings1 assignment
In this section, we explore how data-driven partnership strategies, diversified partner types, and optimized commission structures drive incremental sales and profitability by leveraging high-engagement content creators and trusted community platforms.
What's included
1 video4 readings1 assignment
In this section, we design a durable partnerships strategy using a maturity roadmap, assess partner performance and customer journey impact, and leverage competitive insights to build a scalable, data-driven framework for sustainable global growth.
What's included
1 video4 readings1 assignment
In this section, we explore how enterprise ecosystems like HubSpot's enable scalable marketing technology through centralized data, unified interfaces, and certified integrations, empowering organizations to build resilient, customer-centric business models.
What's included
1 video4 readings1 assignment
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,