Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

AI for Executives Specialization

AI for Executives Strategy and Execution. Data strategy, responsible governance, and high-impact use cases in CRM and decisions

Instructor: Prof. Ernesto Damiani

Included with Coursera Plus

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3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Earn a Certificate

With paid plans

3 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Earn a Certificate

With paid plans

What you'll learn

Lead AI adoption: map business problems to ML/LLM techniques and build a governance-ready data strategy.
Integrate AI into processes—prepare data, train/validate models, and deploy via workflows and APIs.
Apply AI in CRM to personalize engagement, predict churn/CLV, and scale support with chatbots and LLMs.

Skills you'll gain

Tools you'll learn

Customer Relationship Management (CRM) Software

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Khalifa University

Specialization - 3 course series

AI for Executives is a three-course, non-technical program that equips managers to lead AI adoption across the business. You’ll master core concepts and data strategy (Course 1), move to decision-making and integration—NLP, predictive analytics, reinforcement learning, and genetic algorithms (Course 2)—and then apply AI to CRM for personalization, chatbots/LLMs, churn and CLV, and voice/sentiment analytics (Course 3). Throughout, you’ll build a responsible governance mindset and a practical roadmap that delivers measurable value.

Applied Learning Project

Hands-on work uses spreadsheets and Jupyter notebooks to map business decisions to models, design ML pipelines, and evaluate non-functional properties. You’ll also build CRM use cases—such as multilingual sentiment/voice analytics and recommender prototypes—to apply techniques directly to customer experience and growth.

AI for Executives: The Basics

Course 118 hours

What you'll learn

Map executive decisions to the right AI/ML methods; distinguish algorithms vs. models.
Build a governance-ready data strategy—data quality, anonymity, and privacy—for AI projects.
Plan AI pipelines and evaluate/select models—including when to reuse LLMs and off-the-shelf options.

Skills you'll gain

Machine Learning, Strategic Decision-Making, Technical Management, Business Leadership, Artificial Intelligence and Machine Learning (AI/ML), Data Quality, Data Governance, Large Language Modeling, Data-Driven Decision-Making, Artificial Intelligence, Business Analytics, Data Strategy, Predictive Analytics, Decision Tree Learning, Data Management, Analytics, and Regression Analysis

AI for Executives: AI for Business Decision Making

Course 25 hours

What you'll learn

Select and apply supervised, unsupervised, and reinforcement learning to real business decisions; gauge accuracy and reliability.
Prepare data, engineer features, and integrate validated models into existing workflows and systems to automate decisions.
Build an executive AI roadmap that balances impact with governance—privacy, security, bias, explainability, and human-in-the-loop practices.

Skills you'll gain

Artificial Intelligence, Workflow Management, Applied Machine Learning, Systems Integration, Strategic Decision-Making, Predictive Analytics, Business Ethics, Natural Language Processing, Feature Engineering, Data-Driven Decision-Making, Data Ethics, Advanced Analytics, Business Intelligence, Large Language Modeling, Responsible AI, Predictive Modeling, LLM Application, Business Strategy, Business Analytics, and Data Governance

AI for Executives: AI for Customer Relationship Management

Course 35 hours

What you'll learn

Build unified customer profiles; apply predictive analytics for churn, next-best-action, and customer lifetime value.
Design personalized engagement using recommendations, intelligent virtual assistants, and LLM-powered support.
Implement responsible AI in CRM—privacy, security, fraud prevention—and create an executive roadmap aligned to business goals and change management.

Skills you'll gain

AI Personalization, Customer Data Management, Sales Enablement, Change Management, Customer Engagement, Fraud detection, Artificial Intelligence, Advanced Analytics, AI Product Strategy, Customer Insights, Self Service Technologies, Predictive Analytics, Data Integration, Large Language Modeling, and Customer experience improvement

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Prof. Ernesto Damiani

Khalifa University

3 Courses211 learners

Offered by

Khalifa University

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Frequently asked questions

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Executives Specialization

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise