Transform your marketing capabilities using Microsoft Copilot's generative AI to understand customers, analyze data, and optimize business processes. Learn to leverage AI-powered insights for customer segmentation, targeting, and personalized engagement across marketing, sales, and customer service functions.
AI-powered Customer Intelligence with Microsoft Copilot Specialization
AI-powered Customer Intelligence with Microsoft Copilot Specialization
AI-Powered Marketing With Microsoft Copilot. Learn to transform marketing strategy and customer insights using Microsoft Copilot's AI.
Instructor: Microsoft
Included with 
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Apply Microsoft Copilot to enhance marketing strategy, customer analysis, and targeting across multiple channels
Leverage AI-powered data preparation, evaluation, and customer segmentation for personalized marketing insights
Integrate Copilot into marketing, sales, and customer service workflows to improve efficiency and effectiveness
Overview
Skills you'll gain
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
August 2025
49 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Microsoft
Specialization - 5 course series
What you'll learn
Skills you'll gain
Microsoft Copilot, Search Engine Optimization, Customer Analysis, Persona Development, Customer Insights, Target Audience, Generative AI Agents, Data Import/Export, Search Engine Marketing, Marketing Analytics, Social Media Marketing, Marketing Strategies, Prompt Engineering, Marketing, and Report Writing
What you'll learn
Skills you'll gain
Microsoft Copilot, Prompt Engineering, Competitive Analysis, Generative AI, Performance Reporting, Marketing Planning, Microsoft 365, Marketing Design, Marketing Analytics, Artificial Intelligence, Customer experience improvement, Marketing Channel, Customer Analysis, Customer Retention, Marketing Strategies, and Marketing
What you'll learn
Skills you'll gain
Data Integration, Data-Driven Decision-Making, Predictive Analytics, Data Cleansing, Customer Data Management, Data Quality, Customer Analysis, Microsoft Copilot, Personalized Service, Sales Strategy, Sales, Sales Management, AI Personalization, Advanced Analytics, and Customer Insights
What you'll learn
Assess and improve data quality using Copilot's analysis tools
Generate synthetic datasets for various applications, such as model training or privacy preservation
Clean and prepare data for analysis, automating tasks like formatting, deduplication, and standardization
Develop strategies for integrating Copilot into existing data workflows
Skills you'll gain
Microsoft Copilot, Data Quality, Natural Language Processing, Data Cleansing, Anomaly Detection, Data Ethics, Data Synthesis, Data Pipelines, Data Transformation, Prompt Engineering, Data Processing, Data Validation, Responsible AI, and Generative AI
What you'll learn
Skills you'll gain
Automation, Generative AI, Customer experience improvement, Customer Relationship Management (CRM) Software, Return On Investment, Critical Thinking, Sales Process, Microsoft Office, Security Information and Event Management (SIEM), Microsoft Copilot, Marketing Automation, Marketing Analytics, Business Process Automation, Microsoft 365, Customer Service, Lead Generation, and Responsible AI
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Tools | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,