Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
Analysing: Numeric and digital literacies Specialization
Get in-depth knowledge of a subject
(287 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(287 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
Overview
Skills you'll gain
- Data-Driven Decision-Making
- Governance
- Business Valuation
- Data Visualization
- Accounting
- Management Accounting
- Digital Marketing
- Financial Analysis
- Financial Forecasting
- Marketing Analytics
- Budgeting
- Financial Management
- Business Analytics
- Financial Modeling
- Capital Budgeting
- Corporate Finance
- Customer Insights
- Marketing Effectiveness
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
48 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Macquarie University
Specialization - 4 course series
What you'll learn
Demonstrate an understanding of the development of financial statements
Investigate and analyse financial statements in practice
Apply financial ratios for purposes of understanding and synthesising business position and performance
Apply a range of management accounting techniques to generate and evaluate complex ideas and concepts to improve decision making
Skills you'll gain
Financial Analysis, Financial Statements, Management Accounting, Financial Accounting, Governance, Financial Forecasting, Accounting, Financial Modeling, Forecasting, Budgeting, Cash Flows, Strategic Decision-Making, Business Acumen, Business Metrics, Organizational Strategy, and Financial Management
What you'll learn
Explain the role of financial management in assessing the ongoing financial health and performance of organisations
Demonstrate an understanding of financial management tools and techniques for financial analysis and modeling
Use analytical techniques to make financial decisions related to financing operations and valuation of organisations and investment opportunities
Skills you'll gain
Corporate Finance, Cash Flows, Business Valuation, Capital Budgeting, Working Capital, Financial Analysis, Financial Modeling, Equities, Return On Investment, Financial Management, Risk Analysis, and Performance Measurement
What you'll learn
Skills you'll gain
Business Intelligence, Data-Driven Decision-Making, Time Series Analysis and Forecasting, Data Analysis, Correlation Analysis, Predictive Modeling, Innovation, Business Ethics, Business Analytics, Dashboard, Trend Analysis, Sustainable Business, Forecasting, SAS (Software), Analytical Skills, Statistics, and Histogram
What you'll learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you'll gain
Big Data, Digital Marketing, Data Analysis, Social Media Marketing, Predictive Analytics, Customer Relationship Management, Customer Insights, Marketing Effectiveness, Customer experience strategy (CX), Marketing Strategies, Customer Data Management, Integrated Marketing Communications, Marketing Analytics, and Consumer Behaviour
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
There are four courses in this Specialization. Each course contains six modules and we estimate about 6-5 hours learner time on task per module. The courses are self-paced and time to complete can vary from learner to learner depending on their preferred pace.
No specific background knowledge is required to take this Specialisation.
No you do not need to take the courses in a specific order. What order you take the courses is entirely up to you!
More questions
Financial aid available,