This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
Introduction to Business Specialization
Introduction to Business Specialization
Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.
Instructors: Marla Noel
Included with 
Get in-depth knowledge of a subject
(377 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(377 reviews)
Beginner level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
Overview
Skills you'll gain
- Business Planning
- Storytelling
- Cash Flow Forecasting
- Leadership and Management
- Banking
- Business Strategy
- Digital Marketing
- Content Marketing
- Leadership Development
- Search Engine Optimization
- Social Media Strategy
- Organizational Strategy
- Keyword Research
- Social Media
- Strategic Planning
- Online Advertising
- Search Engine Marketing
- Strategic Leadership
- Business Management
- People Development
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
9 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of California, Irvine
Specialization - 3 course series
What you'll learn
Apply the key fundamentals of leadership to developing a superior team.
Identify strategy and strategic options.
Drive accountability for the team to achieve the strategies.
Skills you'll gain
Leadership and Management, Leadership, Strategic Thinking, Business Strategy, Plan Execution, Business Management, People Development, Strategic Leadership, Employee Coaching, Strategic Planning, Business Planning, Organizational Strategy, Accountability, Training and Development, Team Leadership, and Leadership Development
What you'll learn
Develop financial forecasts and budgets for expense control and cash flow management.'
Analyze financial information to maximize business growth and efficiency.
Utilize financial ratios and analysis to enhance business profitability.
Skills you'll gain
Cash Flow Forecasting and Banking
What you'll learn
Write SEO keywords.
Create more engaging social media.
Describe the importance of Review Management Storytelling and explain the 'Why'.
Skills you'll gain
Search Engine Optimization, Pay Per Click Advertising, Brand Management, Social Media Strategy, Search Engine Marketing, Customer Relationship Management, Digital Marketing, Marketing Strategies, Consumer Behaviour, Social Media, Web Analytics and SEO, Storytelling, Online Advertising, Keyword Research, Marketing Communications, and Content Marketing
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
Learners can complete this three-course specialization at their own pace. Since each course has four modules, if a learner completes a module a week, they could finish the specialization in twelve weeks.
While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
No, these courses can be taken in any order.
More questions
Financial aid available,