Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Smarter Content and Communications with Microsoft Copilot Specialization

AI-Driven Content and Marketing Strategies. Enhance marketing with AI-driven strategies and tools

Instructor: Microsoft

Included with Coursera Plus

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5 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Earn a Certificate

With paid plans

5 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

3 months to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Earn a Certificate

With paid plans

What you'll learn

Leverage AI in content strategy and PR execution
Develop targeted campaigns using AI insights
Create scalable, high-performing content with Copilot

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Microsoft

Specialization - 5 course series

This Specialization empowers you to harness AI for precise targeting and scalable content production, transforming your marketing outcomes. You'll gain expertise in AI-powered content and marketing strategies, craft impactful PR campaigns, leverage AI tools to enhance storytelling, and automate content management processes.

Applied Learning Project

Engage in practical projects utilizing Microsoft Copilot to craft efficient marketing campaigns.
Analyze customer insights, develop AI-enhanced communication channels, and produce high-impact content, effectively applying learned skills in real-world contexts.
Adapt AI technology to create precision-driven marketing workflow across channels.

Content Development and Management

Course 134 hours

What you'll learn

Distinguish different types of PR content based on their purpose and function within a PR campaign
Apply editing and proofreading best practices to ensure the quality and effectiveness of PR content
Develop strategies for organizing and managing various types of PR content efficiently
Effectively plan and schedule PR campaign content for optimal impact using a content calendar that is aligned with a PR strategy

Skills you'll gain

Content Management, Content Development and Management, Content Creation, Content Strategy, Proofreading, Content Management Systems, Workflow Management, AI Product Strategy, Content Marketing, Writing and Editing, Public Relations, Social Media Content, Web Content, Earned Media, Press Releases, Blogs, Media and Communications, Marketing and Public Relations, Generative AI Agents, and Promotions and Campaigns

Marketing, Communication, and PR

Course 228 hours

What you'll learn

Develop strategies for integrating multiple communication channels to deliver a cohesive and effective campaign
Craft compelling PR messages with powerful storytelling and tailor these messages to various PR scenarios
Enhance the effectiveness of communication and storytelling strategies with AI tools
Create a comprehensive blueprint for effective integrated campaigns while streamlining your PR processes

Skills you'll gain

Integrated Marketing Communications, Storytelling, Public Relations, Marketing Communications, AI Personalization, Digital Media Strategy, Ethical Standards And Conduct, Content Creation, Target Audience, Marketing and Public Relations, Campaign Management, Marketing Analytics, and Strategic Communication

Introduction to Microsoft Copilot

Course 37 hours

What you'll learn

In this introductory course, you'll embark on a journey into the world of generative AI and Microsoft Copilot. We'll demystify the concepts behind this transformative technology, exploring its potential and limitations. You'll gain a clear understanding of what generative AI is, how it works, and the diverse range of tasks it can perform. You'll be introduced to the specific capabilities of Copilot within the Microsoft 365 and Dynamics 365 ecosystems. We'll showcase how Copilot harnesses the power of AI and machine learning to revolutionize your productivity across various applications. From automating mundane tasks to generating creative content, you'll discover the myriad ways Copilot can enhance your workflow.

By the end of this course, you'll be able to: • Recognize what Generative AI is and what it can and cannot do. • Define Copilot capabilities within the Microsoft 365 and Microsoft Dynamics 365 ecosystems. • Access and navigate the 365 Copilot platform effectively. • Recognize how to leverage Microsoft Copilot integration. • Demonstrate prompt engineering to get the most useful responses from Microsoft Copilot. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Skills you'll gain

Microsoft Copilot, Prompt Engineering, Natural Language Processing, Generative AI, Productivity Software, Artificial Intelligence and Machine Learning (AI/ML), Automation, and Microsoft Office

Using Microsoft Copilot to Understand Your Customer

Course 417 hours

What you'll learn

This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through the process of using Microsoft Copilot to enhance your targeting efforts across channels. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization.

By the end of this course, you’ll be able to: Understand how to train Microsoft Copilot with marketing related data. Analyze customer insights and define personas and customer segments. Apply Microsoft Copilot to enhance your targeting efforts across channels. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Skills you'll gain

Microsoft Copilot, Search Engine Optimization, Customer Analysis, Persona Development, Customer Insights, Target Audience, Generative AI Agents, Data Import/Export, Search Engine Marketing, Marketing Analytics, Social Media Marketing, Marketing Strategies, Prompt Engineering, Marketing, and Report Writing

Smarter Content Creation with Microsoft Copilot

Course 519 hours

What you'll learn

This course is the third in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on content creation. In this course, you’ll familiarize yourself with the various types of content that can be created with Microsoft Copilot. You’ll then learn how to generate content ideas and generate a content calendar. And lastly, you'll step through the process of using Microsoft Copilot to generate high performing content at scale.

By the end of this course, you’ll be able to: Explain the various types of content that can be created with Microsoft Copilot's GenAI Generate content ideas with Microsoft Copilot Produce high performing content at scale with Microsoft Copilot Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Skills you'll gain

Content Creation, Content Strategy, Social Media Content, Calendar Management, Microsoft Copilot, Brainstorming, Search Engine Optimization, Paid media, Marketing Materials, Content Performance Analysis, Generative AI Agents, Ideation, Blogs, Personalized Service, and Content Development and Management

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Microsoft

239 Courses1,945,186 learners

Offered by

Microsoft

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Frequently asked questions

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Smarter Content and Communications with Microsoft Copilot Specialization

What you'll learn

Skills you'll gain

Tools you'll learn

Details to know

See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise