En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real.
Fundamentos Empresariales Specialization
Fundamentos Empresariales Specialization
Resuelve Problemas Empresariales Reales. Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.
Instructors: Michael R Roberts
Included with 
Get in-depth knowledge of a subject
4.7
(322 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Business
- Case Studies
- Process Analysis
- Financial Analysis
- Business Process Improvement
- Strategic Marketing
- Process Optimization
- Accrual Accounting
- Branding
- Balance Sheet
- Finance
- Operations Management
- Analysis
- Financial Statement Analysis
- Operational Efficiency
- Financial Accounting
- Financial Statements
- Financial Modeling
- Capital Budgeting
- Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
23 practice exercises
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
Introducción al Marketing
Course 18 hours
What you'll learn
Skills you'll gain
Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Customer Insights, Branding, Marketing Communications, Online Advertising, Customer experience strategy (CX), Marketing, E-Commerce, Strategic Marketing, Go To Market Strategy, and Market Analysis
Introducción a la Contabilidad Financiera
Course 212 hours
What you'll learn
Skills you'll gain
Balance Sheet, Financial Statement Analysis, Income Statement, Cash Flows, Financial Statements, Revenue Recognition, Financial Accounting, Accrual Accounting, Equities, Financial Analysis, General Accounting, Financial Reporting, Ledgers (Accounting), Bookkeeping, and Accounting
Introducción a la Gestión de Operaciones
Course 312 hours
What you'll learn
Skills you'll gain
Operational Efficiency, Process Analysis, Operations Management, Performance Measurement, Business Process Improvement, Quality Management, Workforce Management, Capacity Management, Process Optimization, Inventory Management System, and Productivity Software
Introducción a las Finanzas Corporativas
Course 48 hours
What you'll learn
Skills you'll gain
Corporate Finance, Cash Flows, Capital Budgeting, Finance, Return On Investment, Financial Analysis, Financial Forecasting, Decision Making, Loans, Financial Modeling, Business Mathematics, and Financial Management
Proyecto de Fundamentos Empresariales de Wharton
Course 57 hours
What you'll learn
Skills you'll gain
Consulting, Business Strategies, Case Studies, Analysis, Business Administration, Business Solutions, Business Strategy, Business Planning, Business Analysis, Project Design, Proposal Writing, Entrepreneurship, Management Consulting, Business, and Operational Analysis
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Frequently asked questions
El tiempo puede variar dependiendo de cuándo se ofrecen los cursos, pero muchos estudiantes pueden completarlo en 6 meses.
Cada curso se ofrece mensualmente.
Puede pagar por la especialización completa, o pagar individualmente por cada curso conforme se va avanzando. Se ofrece ayuda financiera a los estudiantes que demuestran su interés y necesidad.
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Financial aid available,