Will I earn university credit for completing the Specialization?

Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

What will I be able to do upon completing the Specialization?

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Omnichannel Retail Strategy Specialization

Omnichannel Retail Strategy Specialization

Learn the Fundamentals of Retail Strategy. Develop a strategy for building a successful omnichannel business that adapts to today's transformed retail landscape.

Instructors: Matthew Bidwell

Included with Coursera Plus

Learn more

3 course series

Get in-depth knowledge of a subject

4.7

(400 reviews)

Beginner level

No prior experience required

1 month at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

3 course series

Get in-depth knowledge of a subject

4.7

(400 reviews)

Beginner level

No prior experience required

1 month at 10 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

12 practice exercises

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from University of Pennsylvania

Specialization - 3 course series

Each course module in this Specialization culminates in an assessment. These assessments are designed to check learners' knowledge and to provide an opportunity for learners to apply course concepts such.

The assessments will be cumulative and cover the application of marketing, talent management, competitive strategy, traditional and digital supply chain, and analytics in order to develop and maintain a successful retail organization.

Retail Marketing Strategy

Course 17 hours4.8 (284 ratings)View course

What you'll learn

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding.

Skills you'll gain

Brand Strategy, Consumer Behaviour, Innovation, Brand Loyalty, Competitive Analysis, Market Trend, Marketing Strategies, Brand Awareness, Customer experience strategy (CX), Business Strategy, Customer Insights, Brand Management, and E-Commerce

Managing Human Capital in Retail

Course 28 hours4.7 (74 ratings)View course

What you'll learn

In this course, you will cover the fundamentals of human capital management with a focus on the retail industry. Professor Matthew Bidwell will start by examining the critical role that people play in creating value within any business, and will then assess how that value is fostered by various organizational practices. Professor Bidwell then does a deep-dive into some of the practices that drive organizational success: how to hire effectively; how to develop and retain a skilled workforce; and to motivate employees to contribute to organizational success. By the end of this course, you will have a better understanding of how human capital contributes to the success of the business, a critical role in shaping your organizational capacity.

Skills you'll gain

Team Motivation, Employee Retention, Human Capital, Employee Performance Management, Employee Training, Workforce Development, Talent Management, Compensation Management, Employee Engagement, Recruitment, Organizational Strategy, Workforce Management, Employee Onboarding, and Human Resources Management and Planning

Retail Digital Supply Chain

Course 37 hours4.5 (122 ratings)View course

What you'll learn

In this course, you will focus on understanding the main challenges and opportunities that the Retailer’s supply chains are seeing today. You will start by revisiting the supply chain fundamentals, concentrating on the impact that the digital transformation is having on these fundamentals. You'll then learn how meaningful retail analytics can generate value for retailers and their supply chains. By the end of this course, you will be able to identify what traditional retailers are doing to successfully navigate the digital transformation.

Skills you'll gain

Digital Transformation, Analytics, Supply Chain, Supply Chain Management, Descriptive Analytics, Data-Driven Decision-Making, Predictive Analytics, E-Commerce, Business Analytics, and Customer experience strategy (CX)

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Matthew Bidwell

University of Pennsylvania

3 Courses170,986 learners

Barbara E. Kahn

University of Pennsylvania

4 Courses479,946 learners

Offered by

University of Pennsylvania

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Frequently asked questions

Time to completion will vary based on your schedule, but we anticipate most learners being able to finish the material in 6 months.

No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills.

No, you can take the courses in this Specialization in any order.

Omnichannel Retail Strategy Specialization

What you'll learn

Skills you'll gain

What’s included

Advance your subject-matter expertise