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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Hands-On Projects
    Hands-On Projects
    J

    Johns Hopkins University

    Johns Hopkins Medical Office Manager

    Skills you'll gain: Medical Billing and Coding, Denial Management, Patient Registration, Care Management, Medical Privacy, Revenue Cycle Management, Practice Management, Organizational Change, Change Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Performance Review, Data Management, ICD Coding (ICD-9/ICD-10), Medical Terminology, Human Resource Policies, Medical Billing, Patient Safety, Continuous Quality Improvement (CQI), Healthcare Industry Knowledge, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    362 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • A

    Amazon Web Services

    Introduction to Information Technology and AWS Cloud

    Skills you'll gain: Amazon Web Services, Web Applications, Amazon Elastic Compute Cloud, Information Technology, Cloud Computing, Public Cloud, IT Infrastructure, Amazon S3, General Networking, Network Security, Web Servers, Operating Systems, Servers, Data Centers, Hypertext Markup Language (HTML), Computer Hardware, Javascript, Data Analysis, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    517 reviews

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

    Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Customer Relationship Management, Entrepreneurship, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    697 reviews

    Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Writing Professional Email and Memos (Project-Centered Course)

    Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Editing, Proofreading, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Target Audience, Constructive Feedback

    4.3
    Rating, 4.3 out of 5 stars
    ·
    456 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

    Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    Advanced Prompt Engineering for Everyone

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Generative AI, ChatGPT, AI Personalization, Anthropic Claude, LLM Application, Large Language Modeling, Artificial Intelligence, Context Management, Model Evaluation, Data Analysis, Verification And Validation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    644 reviews

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Spark, Apache Hadoop, MongoDB, PySpark, Extract, Transform, Load, Apache Hive, Databases, Apache Cassandra, Big Data, Machine Learning, Applied Machine Learning, Generative AI, Machine Learning Algorithms, IBM Cloud, Data Pipelines, Model Evaluation, Kubernetes, Supervised Learning, Distributed Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    832 reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Decisions, Decisions: Dashboards and Reports

    Skills you'll gain: Dashboard, Business Intelligence, Tableau Software, Interactive Data Visualization, Business Reporting, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Stakeholder Communications, Performance Tuning, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Advanced · Course · 1 - 3 Months

  • I

    Imperial College London

    Epidemiology for Public Health

    Skills you'll gain: Epidemiology, Diagnostic Tests, Research Design, Public Health and Disease Prevention, Biostatistics, Clinical Research, Public Health, Preventative Care, Data Collection, Research Methodologies, Program Evaluation, Risk Analysis, Quantitative Research, Health Policy, Statistical Analysis, Research, Sample Size Determination, Regression Analysis, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    76 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    201 reviews

    Beginner · Course · 1 - 3 Months

  • E

    Edge Impulse

    Introduction to Embedded Machine Learning

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Embedded Software, Data Preprocessing, Embedded Systems, Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Deep Learning, Model Deployment, Convolutional Neural Networks, Data Analysis, Feature Engineering, Computer Programming, Digital Signal Processing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    751 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Johns Hopkins Medical Office Manager: Johns Hopkins University
  • Introduction to Information Technology and AWS Cloud: Amazon Web Services
  • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
  • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
  • Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship: University of Maryland, College Park
  • Advanced Prompt Engineering for Everyone: Vanderbilt University
  • NoSQL, Big Data, and Spark Foundations: IBM
  • Decisions, Decisions: Dashboards and Reports: Google
  • Epidemiology for Public Health: Imperial College London
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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