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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Multimodal Retrieval Augmented Generation (RAG) using the Vertex AI Gemini API

    Skills you'll gain: Gemini, Google Gemini, Multimodal Prompts, Retrieval-Augmented Generation, Query Languages, Data Manipulation, Data Store, Embeddings, Metadata Management, Document Management, Text Mining, Data Capture, Cloud API, Image Analysis, Cloud Computing, Artificial Intelligence

    3.8
    Rating, 3.8 out of 5 stars
    ·
    9 reviews

    Intermediate · Project · Less Than 2 Hours

  • U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Product Development, Market Research, Presentations, Value Propositions, Business Strategy, Market Analysis, Customer Insights, User Research, Competitive Analysis, Lean Methodologies, Interviewing Skills

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Inside Sales: Crafting Effective Outreach

    Skills you'll gain: Inside Sales, Sales Process, Generative AI Agents, Sales Strategy, AI Personalization, Sales Management, HubSpot CRM, Sales Enablement, AI Workflows, Sales, Sales Training, Sales Prospecting, ChatGPT, Anthropic Claude, Customer Communications Management, Customer Engagement, Customer Relationship Management, Campaign Management, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Mejora tu negocio con Inteligencia Artificial

    Skills you'll gain: AI Enablement, Artificial Intelligence, Customer Analysis, Business Analytics, Entrepreneurship, Business Intelligence, AI Personalization, Image Analysis, Machine Learning, Decision Tree Learning, Virtual Environment, Big Data, Data Analysis, Classification Algorithms, Natural Language Processing

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Data Literacy Capstone – Evaluating Research

    Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Account Managers: Personalizing Client Engagement

    Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Customer Communications Management, Generative AI, Customer Insights, Prompt Engineering, Communication, Predictive Analytics, Scalability, Customer Relationship Management (CRM) Software, Email Automation, Responsible AI, Business Process Automation, Analytics, Automation

    Intermediate · Course · 1 - 4 Weeks

  • B

    Birla Institute of Technology & Science, Pilani

    Linear Algebra for Machine Learning & AI

    Skills you'll gain: Linear Algebra, Numerical Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Mathematics, Data Analysis, Geometry, Machine Learning Algorithms, Machine Learning, Dimensionality Reduction, Artificial Neural Networks, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • L

    LearnKartS

    Microsoft Advertising Course

    Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Data Management in Azure Databricks

    Skills you'll gain: Databricks, Data Governance, Microsoft Azure, Data Lakes, Real Time Data, Data Management, Data Integration, Data Pipelines, Data Quality, User Provisioning, Performance Tuning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Advanced · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Customer Engagement, Customer experience improvement, Customer Retention, Selling Techniques, Sales Strategy, Customer Relationship Management, Sales Process, Sales Presentation, Workflow Management, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Email Automation, Sales, Microsoft Copilot, Calendar Management, Business Process Automation

    Advanced · Professional Certificate · 3 - 6 Months

  • P

    Packt

    Power BI Essentials and Advanced Techniques

    Skills you'll gain: Power BI, Data Modeling, Data Analysis Expressions (DAX), Data Transformation, Data Manipulation, Data Processing, Big Data, Interactive Data Visualization, Business Intelligence, Data Visualization Software, Data Integration, Time Series Analysis and Forecasting

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Multimodal Retrieval Augmented Generation (RAG) using the Vertex AI Gemini API: Google Cloud
  • Startup Calling: from idea to impact: Università Bocconi
  • GenAI for Inside Sales: Crafting Effective Outreach: Coursera
  • Mejora tu negocio con Inteligencia Artificial: Universidades Anáhuac
  • Data Literacy Capstone – Evaluating Research: Johns Hopkins University
  • GenAI for Account Managers: Personalizing Client Engagement: Coursera
  • Linear Algebra for Machine Learning & AI: Birla Institute of Technology & Science, Pilani
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • Microsoft Advertising Course: LearnKartS
  • Advanced Data Management in Azure Databricks: Packt

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