Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
29credentials
190courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Explore the Customer Insights Course Catalog

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    103 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Duke University

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    IBM

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Standard Operating Procedure, ChatGPT, Customer Support, Product Support, AI Product Strategy, AI Personalization, Customer Analysis, Personalized Service, LLM Application, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Customer experience improvement, Data Ethics, Customer Insights, Deep Learning, Image Quality, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    9.9K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Customer Engagement, Customer Insights, User Feedback, Customer Analysis, Market Research, Surveys, Customer experience strategy (CX), Customer Service, Data Collection, Active Listening, Continuous Improvement Process, Data-Driven Decision-Making, Focus Group

    4.8
    Rating, 4.8 out of 5 stars
    135 reviews

    Beginner · Course · 1 - 4 Weeks

  • University of Illinois Urbana-Champaign

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

    3.7
    Rating, 3.7 out of 5 stars
    32 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview

    University of Virginia

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    6.4K reviews

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    172 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial

    Duke University

    Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Business Transformation, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Competitive Analysis, Customer Analysis

    4.5
    Rating, 4.5 out of 5 stars
    59 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    Status: Preview

    EDUCBA

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Pandas (Python Package), Heat Maps, Data Processing, Seaborn, Histogram, Matplotlib, Exploratory Data Analysis, Data Analysis, Predictive Modeling, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Customer Relationship Management (CRM) Software, Anomaly Detection, Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Strategies, Marketing Automation

    4.6
    Rating, 4.6 out of 5 stars
    64 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Khalifa University

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Self Service Technologies, Artificial Intelligence, Data Integration, Change Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Customer Insights, AI Personalization, Customer experience strategy (CX), Generative AI, User Feedback, Customer Data Management, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Strategic Thinking, Predictive Analytics, Data Analysis

    Beginner · Course · 1 - 4 Weeks