• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • É

    École Polytechnique Fédérale de Lausanne

    Planification des mobilités

    Skills you'll gain: Community Development, Policy Development, Strategic Prioritization, Forecasting, Economic Development, Spatial Analysis, Policy Analysis, Needs Assessment, Trend Analysis, Stakeholder Engagement, Sociology, Environmental Issue, Qualitative Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Alberta

    Creating a Workplace People Want to Be

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Stress Management, Organizational Leadership, Occupational Safety And Health, Employee Performance Management, Culture Transformation, Organizational Development, Strategic Leadership, Workplace Bullying Intervention, Leadership, Employee Engagement, Resilience, Mental Health, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    29 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    201 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Pennsylvania

    Business Strategies for A Better World

    Skills you'll gain: Social Impact, Demography, Sustainable Business, Return On Investment, Market Trend, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Project Scoping, Trend Analysis, Entrepreneurship, Strategic Leadership, Business Strategies, Sustainable Development, Feasibility Studies, International Relations, Business Ethics, Case Studies, Socioeconomics, Governance, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Geneva

    Introduction to Political Citizenship

    Skills you'll gain: Immigration Law, Social Studies, Social Justice, Community Development, Political Sciences, Social Sciences, Cultural Diversity, Public Policies, Sociology, Student Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    Your Solopreneur Strategy: Grow Your Business with Clarity

    Skills you'll gain: Target Audience, Prioritization, Goal Setting, Business Planning, Smart Goals, Business Priorities, Business Strategy, Marketing Strategies, Entrepreneurship, Marketing Channel, Revenue Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillsBooster Academy

    Claude AI Comprehensive Guide

    Skills you'll gain: Prompt Engineering, Business Writing, Email Automation, Strategic Thinking, Artificial Intelligence, AI Security, AI Workflows, Copywriting, Business Risk Management, AI Personalization, Data-Driven Decision-Making, Marketing Communications, Marketing Automation, Content Strategy, Engineering Documentation, Ethical Standards And Conduct, Research Reports, Business Communication, Information Privacy, Security Awareness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Coordinate Email Assets

    Skills you'll gain: Email Marketing, Campaign Management, Content Performance Analysis, Workflow Management, Operational Efficiency, Marketing Operations, Timelines, Coordination, Advertising Campaigns, Performance Analysis, Collaborative Software, Asset Management, Business Workflow Analysis, Process Management, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    ¿Cómo ser feliz? Familia, Economía y Políticas Públicas

    Skills you'll gain: Family Support, Public Policies, Economic Development, Economics, Political Sciences, Policy Analysis, Socioeconomics, Human Development, Behavioral Economics, Social Studies, Social Sciences, Community Development, Gerontology, Relationship Building, Empathy, Social Impact, Social Skills, Child Development, Resilience, Parent Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    California Institute of the Arts

    Visual Elements of User Interface Design

    Skills you'll gain: User Interface (UI) Design, Graphic and Visual Design, Design, Design Elements And Principles, Human Computer Interaction, Typography, Graphic Design, Layout Design, Information Architecture, Application Design, Interaction Design, User Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 3 Months

  • B

    Banco Interamericano de Desarrollo

    Métodos de educación efectiva

    Skills you'll gain: Childhood Education and Development, Child Development, Student-Centred Learning, Working With Children, Pedagogy, Student Engagement, Teaching, Education and Training, Mathematics Education, Diversity Awareness, Instructional Strategies, Human Development, Human Learning, Parent Communication, Adult Education, Formal Learning, Curriculum Development, Economic Development, Program Evaluation, Higher Education

    4.4
    Rating, 4.4 out of 5 stars
    ·
    38 reviews

    Beginner · Specialization · 1 - 3 Months

  • B

    Board Infinity

    Canva Essentials

    Skills you'll gain: Canva (Software), Logo Design, Typography, Layout Design, Content Performance Analysis, Collaborative Software, Style Guides, Color Theory, Brand Strategy, Branding, Marketing Strategies, Graphic and Visual Design Software, Animations, Marketing Design, Graphic and Visual Design, Brand Marketing, Scalability, Marketing Automation, Content Marketing, Marketing

    Beginner · Specialization · 3 - 6 Months

1…138139140…500

In summary, here are 10 of our most popular social media marketing courses

  • Planification des mobilités: École Polytechnique Fédérale de Lausanne
  • Creating a Workplace People Want to Be: University of Alberta
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Business Strategies for A Better World: University of Pennsylvania
  • Introduction to Political Citizenship: University of Geneva
  • Your Solopreneur Strategy: Grow Your Business with Clarity: Skillshare
  • Claude AI Comprehensive Guide: SkillsBooster Academy
  • Coordinate Email Assets: Coursera
  • ¿Cómo ser feliz? Familia, Economía y Políticas Públicas: Universidad de Palermo
  • Visual Elements of User Interface Design: California Institute of the Arts

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok