• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Vendor Relationship Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • E

    EDUCBA

    TQM Excellence: Lean Six Sigma & Quality Systems

    Skills you'll gain: Statistical Process Controls, Kaizen Methodology, Customer Relationship Management, Six Sigma Methodology, Quality Management, Lean Six Sigma, Lean Methodologies, Quality Management Systems, Continuous Improvement Process, Operational Excellence, Process Improvement, Software Quality Assurance, Quality Control, Supplier Quality Management, Quality Improvement, Brainstorming, Benchmarking, Quality Assurance and Control, Change Management, Organizational Change

    4.8
    Rating, 4.8 out of 5 stars
    ·
    65 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    Starweaver

    Maximizing Success: Mastering the Art of Goal Setting

    Skills you'll gain: Goal Setting, Smart Goals, Adaptability, Empowerment, Business Priorities, Professional Development, Productivity, Performance Metric, Verbal Communication Skills, Key Performance Indicators (KPIs), Communication, Personal Development, Expectation Management, Milestones (Project Management), Organizational Development, Organizational Change, Time Management, Self-Motivation, Strategic Thinking, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Politecnico di Milano

    Platform Thinking: what’s beyond Uber?

    Skills you'll gain: Innovation, Strategic Thinking, Systems Thinking, Technology Strategies, Digital Transformation, Case Studies, Business Modeling, Business Transformation, Scalability, Social Impact, Market Opportunities, Timelines, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    The Chief AI Officer's Handbook

    Skills you'll gain: AI Security, AI Product Strategy, AI Enablement, Responsible AI, Data Ethics, Strategic Leadership, Business Leadership, Technology Roadmaps, Data Strategy, Artificial Intelligence, Business Strategies, Strategic Thinking, Milestones (Project Management), Agile Project Management, Compliance Training, Compliance Management, Data Management, AI Orchestration, Artificial Intelligence and Machine Learning (AI/ML), Team Building

    Advanced · Course · 3 - 6 Months

  • E

    EDUCBA

    Sales Transformation Fundamentals

    Skills you'll gain: Sales Enablement, Sales Management, Customer Analysis, Sales Strategy, Marketing, Target Market, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Return On Investment, Leadership, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • P

    Pearson

    CompTIA Cybersecurity Analyst (CySA+) CS0-003

    Skills you'll gain: Computer Security Incident Management, Vulnerability Assessments, Cyber Operations, Cybersecurity, Cyber Threat Intelligence, Cyber Attacks, Security Management, Threat Modeling, Cyber Threat Hunting, Information Systems Security, Threat Detection, Cyber Security Strategy, DevSecOps, Continuous Monitoring, Malware Protection, Cloud Security, Cyber Security Assessment, Risk Management Framework, Encryption, Authentications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    20 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    Infosec

    Management

    Skills you'll gain: Security Management, Cyber Governance, IT Management, Cybersecurity, Cyber Security Strategy, Cyber Risk, Cyber Security Policies, Key Performance Indicators (KPIs), Leadership and Management, Technical Communication, Internal Communications, Leadership, Program Management, Risk Management, Communication, Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    A Manager's Guide to Modern Hiring by AIRS®

    Skills you'll gain: Workplace inclusivity, Talent Recruitment, Cultural Diversity, New Hire Orientations, Diversity Marketing, Process Development, Relationship Building, Human Resources, Brand Awareness, Talent Management, Consultative Approaches, Customer experience strategy (CX), Collaboration, Personalized Service, Teamwork, Leadership and Management, Time Management, Decision Making, Communication, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    54 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    Program Manager Capstone

    Skills you'll gain: Program Management, Project Management Life Cycle, Stakeholder Management, Communication Planning, Project Management, Project Management Institute (PMI) Methodology, Milestones (Project Management), Project Closure, Resource Management, Scope Management, Risk Management, Budget Management, Portfolio Management, Performance Reporting, Organizational Strategy, Benefits Administration, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    UX Design: Research, Prototyping, Accessible Interactions

    Skills you'll gain: UI/UX Research, User Interface (UI) Design, Design Research, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience Design, Interactive Design, User Centered Design, Mockups, Usability Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    اللغة والمفاهيم التنظيمية

    Skills you'll gain: Product Lifecycle Management, Performance Measurement, Business Strategy, Data Visualization Software, Business Analysis, Strategic Communication, Competitive Analysis, Organizational Strategy, Analytics, Accounting, Business, Corporate Strategy, Marketing, Innovation, Consumer Behaviour, Data Analysis

    Beginner · Course · 1 - 3 Months

1…243244245…431

In summary, here are 10 of our most popular marketing strategy courses

  • Strategic Sourcing & Supplier Selection: Coursera
  • TQM Excellence: Lean Six Sigma & Quality Systems: EDUCBA
  • Maximizing Success: Mastering the Art of Goal Setting : Starweaver
  • Platform Thinking: what’s beyond Uber?: Politecnico di Milano
  • The Chief AI Officer's Handbook: Packt
  • Sales Transformation Fundamentals: EDUCBA
  • CompTIA Cybersecurity Analyst (CySA+) CS0-003: Pearson
  • Management: Infosec
  • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)
  • Program Manager Capstone: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok