Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Literacy, Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analysis, Expectation Management, Quantitative Research, Problem Solving, Smart Goals
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Social Media Marketing, Brand Management, Statistical Reporting, Google Analytics, Web Analytics and SEO, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Digital Marketing, Market Analysis
Beginner · Course · 1 - 4 Weeks
Macquarie University
Skills you'll gain: Excel Formulas, Dashboard, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Preprocessing, Data Literacy, Data Validation, Data Manipulation, Data Presentation, Data Storytelling, Data Analysis Software, Microsoft Office, Data Analysis Expressions (DAX), Business Analytics, Pivot Tables And Charts, Data Modeling, Financial Forecasting, Analytical Skills, Advanced Analytics
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Google Analytics, Marketing Analytics, Marketing Budgets, Marketing Effectiveness, Web Analytics, Data-Driven Decision-Making, Return On Investment, Analytics, Performance marketing, Campaign Management, Financial Analysis, Event Monitoring, Data Analysis, Performance Analysis, Budget Management, Decision Making, Report Writing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Data Presentation, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Cloud Computing, Data Cleansing, Generative AI, Data Science
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Value Propositions, Brand Management, Financial Statements, Marketing, Financial Statement Analysis, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Prompt Engineering, Generative AI, Code Review, Debugging, Responsible AI, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Maintainability, Data Cleansing
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Analytics, Marketing Budgets, Dashboard, Regression Analysis, Marketing Effectiveness, Data-Driven Decision-Making, Analytics, Statistical Analysis, Statistical Methods, Marketing Strategies, Data Analysis, Return On Investment, Data Visualization, Data Storytelling, Marketing Channel, Budgeting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Model Evaluation, Data Manipulation, Data Transformation, Predictive Modeling, Matplotlib, Data Science, Programming Principles, Python Programming, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Exploratory Data Analysis, Data Ethics, Feature Engineering, Predictive Modeling, AI Enablement, Responsible AI, Real Time Data, Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Data Science, AI Workflows, Data Synthesis, Data Preprocessing, AI Personalization, Data Analysis, Machine Learning
Intermediate · Specialization · 1 - 3 Months