The language used throughout the course, in both instruction and assessments.

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
Beginner · Course · 1 - 3 Months

Coursera Project Network
Skills you'll gain: Pinterest, Advertising Campaigns, Digital Advertising, Content Performance Analysis, Customer Insights, Social Media Campaigns, Campaign Management, Advertising, Performance Reporting, Report Writing, Performance Analysis, Marketing Analytics, Digital Marketing, Marketing Management
Beginner · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

Coursera Project Network
Skills you'll gain: Facebook, Digital Advertising, Content Performance Analysis, Target Audience, Social Media Marketing, Social Media, Advertising, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

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University of California, Davis
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