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Learner Reviews & Feedback for Channel Management and Retailing by IE Business School

4.5
stars
1,122 ratings

About the Course

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

Top reviews

SM

Feb 20, 2018

The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.

VS

Apr 17, 2020

Very Well explained and provide thorough learning alongside engaging reads and assignments.

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51 - 75 of 204 Reviews for Channel Management and Retailing

By Katya F

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Nov 23, 2020

Very interesting and useful course. English easy to understand.

By SHUBHAM P G

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Jun 1, 2020

excellent course views for marketing specialization students

By Sulaimon y

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Sep 28, 2020

My review for this course is that is an interesting course

By faiyyaj s

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Sep 27, 2021

Very good explanation of channel management and retailing

By Himanshu S

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Jun 22, 2020

Very fruitful course,i have learnt a lot from this course

By Jaimie W

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Nov 27, 2018

So much great information! Really enjoyed this course.

By VeenaHS

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Dec 5, 2020

Very good insight on retailing and channel management

By Xiomara c

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Aug 29, 2020

The course was easy to follow and really interesting!

By Kodimela V

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Mar 28, 2022

excellent to this way of teach ..i really enjoyed it

By TUYET D A

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Nov 1, 2020

This course is really great for me! Thank you a lot.

By Thanh V C

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Oct 22, 2020

It gives me a lot of knowledge. Thank you very much.

By Rudresh P

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Sep 17, 2020

Good quality of education and content delivery

By Vibol M

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Feb 17, 2018

very impressive course. make me very surprise.

By Blessing E A

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Apr 8, 2020

I learnt alot about expansion and retailing .

By Abo O Y

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Oct 26, 2019

It was a highly fruitful and excellent course

By Dee M

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Sep 14, 2016

Great course - really useful insights

By Radheesh

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Aug 22, 2016

Outstanding course. Excellent Faculty

By tanay s

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Mar 15, 2019

Great course . Thanks professor .!!

By Abdul H S

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Mar 16, 2018

A good Global perspective on Sales

By Antareep M

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Apr 1, 2020

Superb learning. Great content.

By Ha V H

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Mar 7, 2018

Great course!

Thank you so much!

By Youssef A R

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Jul 31, 2017

Very simple and easy to follow.

By CHIKATIMALLA B

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Feb 11, 2021

excellent course for students.

By Abhijeet A

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Dec 23, 2020

Excellent and Knowledgeable !!

By Vasanth K D

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Jan 30, 2018

Excellent course for Retailing