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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
31,172 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JG

Sep 10, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

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5501 - 5525 of 7,234 Reviews for Foundations of Digital Marketing and E-commerce

By Quan D

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Apr 21, 2023

great !!!

By Nobelleon M

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Apr 16, 2023

Very nice

By Angel V G M

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Apr 9, 2023

Excellent

By CYRUS R

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Apr 9, 2023

like it!!

By Ana J d l R

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Mar 31, 2023

excelente

By KUNDAN K

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Mar 28, 2023

fabulous

By Ana S M R

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Mar 25, 2023

Excelent!

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Mar 20, 2023

very good

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Mar 15, 2023

Excelente

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Feb 28, 2023

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Feb 23, 2023

Excellent

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Feb 16, 2023

very good

By FRESHA A

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Feb 12, 2023

excellent

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Jan 28, 2023

very good

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Jan 16, 2023

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By Yudin B

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Jan 7, 2023

THANK YOU

By Lisandro M

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Jan 4, 2023

Perfecto!

By ÖZGE S

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Dec 31, 2022

Great !!!

By Rami M

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Dec 12, 2022

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Dec 2, 2022

Excellent

By Najeebullah J

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Nov 8, 2022

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By Berliana A

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Oct 16, 2022

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By dez k

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Oct 14, 2022

i love it

By MANI K S

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Sep 17, 2022

EXCELLENT

By Adedayo O

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Sep 17, 2022

Excellent