Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
29,833 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

Filter by:

1501 - 1525 of 6,969 Reviews for Foundations of Digital Marketing and E-commerce

By Yosie R

•

Jan 16, 2023

Saya menikmati mengikuti kursus ini karena bahasa yang digunakan sederhana sehingga saya mudah mengerti.

By Asadullah Z

•

Nov 21, 2022

A great course to get you started on the basics of digital marketing. The instructor was really amazing!

By Chandra G

•

Jun 20, 2022

The course was very informative and I was able to learn new information that I can apply to my business.

By Hamed V

•

May 11, 2022

It's very useful for all grades of persons whom like or works in digital marketing and e-commerce field.

By Yazan

•

Oct 20, 2025

I love how this course is structured and the questions are made to test your intelligence to the MAX...

By Carla M

•

Jun 7, 2025

Really informative, although I currently practice some of this, really appreciate the theory behind it.

By andreas h

•

Apr 1, 2025

Interesante introducción y fácilmente entendible para las iniciación en el mundo del marketing digital.

By Jesus K G Z A

•

Sep 17, 2024

Espectacular. A mi ritmo y muy contento con lo aprendido, grandes instructores y método de aprendizaje.

By İlkim T G

•

Jan 22, 2024

Thoughtfully structured, easy to follow, instructive. Thanks to everyone behind this beautiful project.

By Ngozi M

•

Jan 19, 2024

This is a great course beautifully delivered. Thank you Coursera and the Google Digital Marketing Team.

By Sami S D

•

Oct 4, 2023

this course has add a lot to knowledge and helped me understanding tee foundation of digital marketing.

By ARIFUDDIN B I

•

May 29, 2023

Good because I got sponsored thanks to my sponsor! Hope can leverage the skills I gained for my career.

By Vitaliano J R

•

Feb 7, 2023

This Course is a great follow up after finishing my Degree in Marketing. Thank you for the opportunity.

By stop s o m G

•

Jan 1, 2023

i enjoyed a lot this course. and the teacher was so clear to understand. i really recommend this course

By Melanie S

•

Dec 9, 2022

This is a great overview of the field and perfect for anyone just getting started in digital marketing.

By Jeneca K

•

Nov 7, 2022

this is awesome for starters like me you'll learn all the basics about digital marketing and e-commerce

By N'GUESSAN F I

•

Oct 23, 2022

THIS COURSE IS ONE OF THE BEST COURSE ACTUALLY FOR ME. I LEARNED A LOT AN I'AM DEDICATED TO GO FUTHER.

By Mandeep

•

Oct 5, 2022

Oodg experience incredible was itlla t aavh i ll j#sss hingt of allot learn ejjjJ! Jjjjjbbbbnn!jjjjjj

By ANA R B F

•

Aug 6, 2025

Me ayudó a como utilizar los métodos de aprendizaje de el marketing digital y del comercio electrónico

By Fajar I P G

•

Apr 8, 2025

Thankyou the course helping me a lot to understand the Foundations of Digital Marketing and E-commerce

By Jyotirmoy D

•

Nov 12, 2024

It was very nice to learn tis course this course taught me a lot about digital marketing and its uses.

By Yudiel M M

•

Sep 5, 2024

Gracias por todo el conocimiento que me han impartido en este curso. Fue muy detallado he interesante.

By Way T S L

•

Dec 19, 2023

Amazing advance data provide by coursea in this course. Thanlk you so much Coursera team and Mam Anky.

By Daniyal S

•

Aug 9, 2023

An amazing in depth course that lays the perfect base for the start of your digital marketing journey.