In the fast-paced world of digital marketing, every click, scroll, and action is a weapon — and data is your secret advantage. With this Google Tag Manager Course, you will be a pro at the science of accurate tracking and marketing analytics. It’s built for ambitious marketers, data nerds, and business owners looking to become marketers who get results.
Google Tag Manager : Advanced Tracking & Analytics
Google Tag Manager : Advanced Tracking & Analytics
This course is part of Full Digital Marketing Specialization
Instructors: LearnKartS
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Set up Google Tag Manager on platforms like Wix, WordPress, and Shopify for seamless tracking.
Implement essential tags like Google Analytics, Google Ads, and Facebook Pixel for performance tracking.
Master triggers, variables, and custom tags to track clicks, scrolls, and user interactions.
Use Data Layer to manage and send complex data to Google Tag Manager for precise tracking.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
November 2025
Assessments
16 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Full Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Learn the basics of Google Tag Manager (GTM), including account setup, installation on various platforms, and best practices for smooth integration. Explore GTM’s interface and key features, including naming conventions and useful plugins.
What's included
13 videos6 assignments
Set up Google Analytics 4, Google Ads Remarketing, and Facebook Pixel with GTM. Learn how to test and debug tags, track user interactions, and implement custom event tracking like scroll distance and click tracking.
What's included
12 videos4 assignments
Understand the core components of GTM—tags, triggers, and variables. Learn how to implement GA4 event tags, create custom triggers, use the Data Layer, and track specific user interactions for more detailed analytics.
What's included
15 videos6 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is great for marketers, analysts, and business owners who want to have more control over how they track their websites and marketing data.
No coding experience is necessary. The GTM training carefully explains each process, making it ideal for beginners.
It's quite practical. You will watch demos to develop your own GTM workspace for real-world use.
More questions
Financial aid available,