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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,868 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...

Top reviews

SS

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

NS

Jun 29, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

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476 - 500 of 1,052 Reviews for Market Research and Consumer Behavior

By Anggita P

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Aug 10, 2020

so insightful!

By Shivangi S

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Jul 23, 2020

Really helpful

By Mario K

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Jul 3, 2020

Amazing course

By John A

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Apr 20, 2020

I learnt a lot

By Nikhil K S

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Nov 30, 2018

Great learning

By A A

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Jun 3, 2018

thanks for you

By Oluwatosin O

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Feb 1, 2018

Lovely Course.

By SOB T P

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Jan 3, 2018

Great course!!

By Ege T

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Apr 12, 2024

Perfect thanx

By ECS032_RAVI M

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Nov 24, 2022

really good !

By Anupam R

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Jan 22, 2021

Good insights

By Sarah G

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Oct 27, 2020

Very helpful!

By mayowa d

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Oct 1, 2020

nice job done

By Basel T

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Aug 18, 2020

great content

By Ismayil. T

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May 13, 2020

Nice platform

By Natacha H

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Oct 6, 2025

very helpful

By Martins O

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Jun 2, 2023

Well taught!

By CHIRAG

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Oct 26, 2020

INFORMATIVE.

By Shreya s

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Jul 11, 2020

It was great

By Varsha.R

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Jul 1, 2020

Good process

By Yogesh G P

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Jun 24, 2020

Very Good...

By Prasiddhi D

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May 29, 2020

It's Amazing

By NANDINI S

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Apr 30, 2020

Very Helpful

By Oduola O

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Sep 9, 2019

Great course