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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,057 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

NM

Jul 21, 2020

The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.

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4001 - 4025 of 5,368 Reviews for Marketing in a Digital World

By Kristina A

•

Feb 29, 2016

Brilliant!

By Alexandro R d O

•

Sep 12, 2015

Awesome!!!

By NITHIN B

•

Apr 26, 2025

very good

By Ojasvi M

•

Apr 24, 2025

very good

By Huanuiri G E J

•

Oct 20, 2024

excelente

By Arévalo V M V

•

Sep 26, 2024

Excelente

By Nguyen V T ( H

•

Sep 18, 2024

very good

By Nguyen T D ( H

•

Sep 8, 2024

Very good

By Mr K

•

Feb 5, 2023

Excellent

By SWETHA.N

•

Dec 8, 2022

useful to

By AYUSH R

•

Nov 27, 2022

Excellent

By Kabo M

•

Aug 23, 2022

The best!

By Amit C R

•

Jun 21, 2022

very nice

By Armin M

•

Jun 19, 2022

Wonderful

By Simantak S

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May 2, 2022

very good

By DIEGO J O P

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May 1, 2022

Excellent

By SEGU V N K

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Mar 21, 2022

very good

By Biswajit B

•

Feb 16, 2022

very good

By D E

•

Dec 14, 2021

excellent

By Collins C

•

Oct 26, 2021

Very good

By Sneh D

•

Oct 20, 2021

Excellent

By Linati K

•

Sep 22, 2021

Very good

By Carlos U S S

•

Sep 10, 2021

excelente

By Ehsan S

•

Aug 9, 2021

Very good

By Đạt N T

•

Aug 7, 2021

very good