This course provides a structured approach to conducting user interviews that align with both business goals and user needs. You will learn to plan, execute, and analyze interviews with an emphasis on actionable insights. This process will enhance your ability to engage users meaningfully and translate their feedback into impactful decisions.

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Interviewing Users: Conducting Effective User Research

Instructor: Packt - Course Instructors
Included with 
Recommended experience
What you'll learn
Clarify business goals to guide your research objectives
Plan and execute user interviews with structured techniques
Analyze and communicate findings to influence team decisions
Skills you'll gain
Details to know

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November 2025
10 assignments
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There are 10 modules in this course
In this section we look at the basics of user interviews. We explore why and how we should approach it, look at why every company will benefit from doing it, and consider the high-levels of planning interview-based research.
What's included
1 video6 readings1 assignment
In this section we will master ResearchOps basics by defining inclusive sampling, streamlining recruitment and scheduling, and crafting phased interview guides that deliver reliable, scalable user insights.
What's included
1 video7 readings1 assignment
In this section we will transform interviews into contextual research by integrating observation, participatory techniques and tool-based exercises while clarifying method versus methodology and structuring people-object-environment guides.
What's included
1 video6 readings1 assignment
In this section we will design lean field teams, mitigate researcher bias, and orchestrate sequential interview stages, ensuring reliable participant insights across onsite and remote UX research contexts.
What's included
1 video7 readings1 assignment
In this section we will apply bias-neutral frameworks, practice selective self-disclosure to build rapport, and interpret body-language and eye-contact cues to conduct insightful in-person or remote user interviews.
What's included
1 video6 readings1 assignment
In this section we will learn to balance a flexible interview guide with strategic silence, backchannel awareness, timing, varied question types and participant language to uncover authentic worldviews and minimize bias.
What's included
1 video7 readings1 assignment
In this section we will troubleshoot reticent or verbose participant behaviors, adapt semi-structured interview techniques to complex socio-cultural variables, and institute reflective practice-critique, comparison, storytelling-for continuously improving qualitative UX research rigor.
What's included
1 video6 readings1 assignment
In this section we will confront live note-taking speed limits, integrate audio recording, uphold eye contact, and delegate documentation to ensure complete, reliable interview data and stronger participant rapport.
What's included
1 video5 readings1 assignment
In this section we will tag interview transcripts, collaboratively cluster findings, then distill evidence based insights into topline reports that guide user experience strategy and user centered product decisions.
What's included
1 video4 readings1 assignment
In this section we will learn to create a living user experience findings log, rank issues by severity and effort, and deliver persuasive stories that push research discoveries into everyday product decisions.
What's included
1 video4 readings1 assignment
Instructor

Offered by
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Status: Free TrialIndian Institute of Technology Guwahati
Status: Free TrialBoard Infinity

Packt
Status: Free TrialIndian Institute of Technology Guwahati
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Frequently asked questions
Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.
If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.
Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.
More questions
Financial aid available,

