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Learner Reviews & Feedback for Advertising and Society by Duke University

4.8
stars
971 ratings

About the Course

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Top reviews

SY

May 9, 2020

Come across with new aspects and techniques of advertising. Professor William M. O'Barr has explained and help to understand every part of it. Thank You

MS

Nov 26, 2021

Not a 5 star because practical aspect of ad making is missing. I would have loved to have an assignment where I could have made an advertisement for a product.

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101 - 125 of 227 Reviews for Advertising and Society

By Ekaterine K

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Nov 17, 2024

Interesting, productive course .really recommend to others interested in this sphere

By Lucila A Q

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Jul 24, 2024

Very informational, dynamic and with a lot of resources to continue with the study.

By Гаврилова Н В

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Mar 4, 2021

Deep introduction in the world of advertising and its functions within the society.

By Karen P

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Jan 29, 2019

Well-structured and informative. Quizzes were a good way to check understanding.

By Dragan G B

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Apr 26, 2020

Great insight and amazing and detailed teaching. I will recommend this course.

By Jorge R M D

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Jun 25, 2020

Un muy buen curso, completo y que abarca desde lo general hasta lo específico

By Rizwan A K

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Nov 18, 2018

its a very good site to learn what ever you want to learn relet to your study

By Dutch G

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Nov 18, 2021

Enjoyed Professor O' Barr. Class was very informative and thought provoking.

By Ishita S

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Dec 13, 2020

The professor was great and a very informative along with smooth experience!

By WeDeer T

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Sep 30, 2022

great job.this course is wonderful and give us many way to understand ADs.

By Amir H V

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Nov 26, 2017

Thanks a lot for your effort and hardworking to deliver these course to us.

By Alex I

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Nov 21, 2016

Absolutely fantastic course! Great insights and, of course, great teacher!

By HARSHIT S

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Jun 30, 2020

A great course that dives deep into the various aspects of advertising!!!

By Kangting S

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Apr 27, 2021

very nice topics involved and inspiring for the way we viewed the ads.

By Nabillah N

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Aug 17, 2023

its very give me a new perspective from different social and culture

By Mithun V

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Jul 9, 2020

Learned a lot about the Advertising and it was very useful for me.

By Sergienko A

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Apr 16, 2020

It's been a wonderful and informative course, thank you very much!

By Neha

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May 3, 2020

How can i get my certificate which syllabus i have been completed

By Brian E

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Apr 6, 2020

Good overview that provide me with a few great ideas to consider.

By Ananya G

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May 10, 2017

A well planned and organised course. Good learning experience.

By GUJJARI P K

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May 16, 2020

Advertising and society course is very useful to MBA students

By Nishant N

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Oct 29, 2019

I love how the mooc is making me analyse everything around me

By Kleopatra N

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Sep 6, 2022

Simply to complete and pass the quizzes, yet so educational

By Hani R S

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Jun 9, 2020

amazing course special thanks to Mr. O'Barr for this course

By John V

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Jun 7, 2020

THIS COURSE WAS AMAZING! VERY HELPFUL AND I LEARNED SO MUCH