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Learner Reviews & Feedback for Artificial Intelligence in Marketing by University of Virginia

4.6
stars
331 ratings

About the Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

Top reviews

KA

Mar 21, 2025

Very informative and useful information throughout the course!

PC

Mar 7, 2025

Well structured and dynamic course, gives you a good basis to integrate AI new reality into marketing.

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51 - 75 of 98 Reviews for Artificial Intelligence in Marketing

By Victor J G D

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Mar 12, 2025

Excelente para iniciar en el mundo de la AI

By Gadaa F

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Apr 14, 2022

it was a very interesting class!

thank you

By Zhang W

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Dec 20, 2021

clear concepts and operational procedures

By Rebecka L

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Dec 12, 2024

Thank you Coursera Team and Raj for all!

By Manas R

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Aug 23, 2024

easy and to the point way thanks prof

By Subham B

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Oct 24, 2024

I am successful complete my work

By Tom G

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Jan 13, 2025

It was a tough but fair course.

By Finn O

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May 2, 2023

Very insightful, learnt a lot.

By Yolanda T

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Jul 2, 2024

Great Course - Easy to Follow

By Mathis M

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Jan 31, 2021

Interesting and well teached!

By Amir Z

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Mar 17, 2021

Brilliant and enjoyable.

By Laura

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Jul 21, 2023

Very insightful course.

By Mugabo M

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Nov 8, 2021

It is really helpful

By Rosemarie G M L

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Sep 25, 2024

Super interesante !

By MARY J M

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Apr 11, 2024

Big help to student

By Mussadiq A K

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Jan 18, 2025

Impressive course

By Punam C

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Sep 22, 2023

great experience.

By niharika r

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Jul 31, 2025

very good course

By Erik C

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Jan 12, 2025

Excellent Course

By Cleberson M A

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Feb 14, 2024

Excelente Curso!

By Abderrahmane G

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Dec 31, 2024

très incroyable

By Suraj D

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Sep 26, 2021

Very Insightful

By Kathleen M

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Feb 16, 2025

Awesome course

By Adrian A

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Nov 23, 2022

Amazing course

By PRINCE I

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Aug 1, 2021

very helpful