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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,363 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

RA

Feb 16, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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826 - 850 of 1,395 Reviews for Digital Product Management: Modern Fundamentals

By Shama P

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Oct 20, 2020

Very well designed! Recommended for everyone.

By RAKESH A

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Jun 14, 2020

learnt a lot thankyou Coursera and Alex Cowan

By N A F B

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May 19, 2020

it was very helpful. amazing teaching .thanks

By Mahendra S

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Dec 9, 2019

Great learning experience with Ceritification

By Barbara C

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Nov 25, 2021

A good mix of theory and practical examples.

By Praveensai T

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Jul 30, 2021

Very insightful course on Product Management

By Trajano L F

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Jan 11, 2021

One of the best courses. It really worth it.

By Christoph M F

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Jan 5, 2020

Great insight on Digital Product Management!

By Glorianne D l c

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Jul 23, 2024

excelent and very clear and straight foward

By Ravichandra v

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Feb 27, 2023

Definitely recommend this course to others.

By QUADRI A O

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Feb 16, 2023

A great course filled with in-depth content

By Kartikey D S

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Feb 17, 2022

Great learning through this awesome course.

By Abdullah K

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Jun 17, 2020

Best course on Digital Product Management!!

By Shiv S

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Dec 27, 2019

Well organized content and good explanation

By Nadisha S

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Mar 21, 2018

Great material, pace and awesome professor!

By Óscar A D R L

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Jul 5, 2022

Great teacher and material. Very satisfied

By Alan C

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Aug 16, 2020

Very completed, many information of value.

By Caio L

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Jul 22, 2020

Excelent course and explanation from Alex!

By Amy S

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Jul 8, 2020

Great introduction into Product Management

By Unnikrishnan R S

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Aug 13, 2019

Very helpful course for product management

By Haneen A

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Jul 3, 2023

goooooooooooooooooooooooooooooooooooooood

By Carlos M

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Mar 15, 2021

Great Couse .... Useful and powerful tool

By Serge M

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Oct 12, 2020

Very interesting and useful to improve PM

By Pankaj S

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Apr 14, 2019

Great Course , Enjoyed all Aspects of it.

By jayesh b

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Sep 30, 2020

great course to learn product management