Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored. The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
RO
Great for everyone looking to start and grow a modern business! So many nuggets of wisdom, advice and practical activities for you to do to ensure maximum chances of success
DP
Really well thought through and presented course. Good insights, and succinct.
AL
Useful course for entrepreneurs and investors, and those working in innovative startups.
WY
Great stuffs but it is too short. It would be great if Alex can provide more examples of some real live existing companies. Nevertheless, it is highly recommended
AH
Amazing stuff!It is actually organized in 2 weeks but opens up so many interesting subjects to dig deeper and understand which can help taking your business to the next level.Thanks Alex!
AB
The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.
JB
The canvas makes it easier for us to understand every key area of the business in each development stage. Thanks to Cowan for all the resources and lectures
WB
Great material, I was really able to simplify my design process and understand the importance of value propositions and customer segments!
JW
Very well executed, however, i found the course abit complex and i was hoping that the case studies used would be brought nearer home
JH
I've read the books, and used the tools; but I've never had anyone walk through them for me. This was very informative and should add value.
LA
Excellent course. It could be made specific for the industry that we are in
FD
Good tools, well explained ideas and a good well based step by step procedure to set our business idea using the Business Model Canvas in order.
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Great for everyone looking to start and grow a modern business! So many nuggets of wisdom, advice and practical activities for you to do to ensure maximum chances of success
I generally like how the course went beyond just discussing the business model canvass. It actually explored and tried to incorporate other strategies, frameworks, and models into the canvass.
I would like to thank Alex Cowan for the wonderful course on Innovation with the Business Model Canvas.
From his videos and notes, I was able to learn how to use leading edge methods from design thinking to describe and test product/market fit, map out product/market fit to customer segments and value propositions on the canvas. Alex also made it easy to understand using journey mapping to describe and test the efficacy of your customer journeys and map your customer journey to a testable view of your target customer relationships and channels using the canvas.
Since I work with a financial institution, I have gained a lot of knowledge and information to use at work and also in setting up a business or assisting other people.
Thank you very much, Finnorah.
The venture design is a good way to prioritize what information you need to gather, how to distill it to actions. How to become efficient on learning if your great idea is a good business, if so preserver if not pivot to a new or modified idea. If you are required to write a traditional business plan you can use the canvas to fill in the most important sections of that plan with actual information from customers and not just speculation.
The course provides a clear and concise overview of the benefits of the one-page Business Model Canvas and its relevance in driving innovation, and the ability to quickly iterate on business models, which are key points in the context of entrepreneurship and innovation. I like how it highlights the advantages of the Business Model Canvas in a straightforward manner and is easy to understand.
I think Alex did an excellent job in bringing to life some concepts and ideas that might seems dull. The canvass is a great first step in the field of business model design and he does a good balancing act between process, detail and case examples. I can highly recommend this course as well as his other courses in this series.
David Jensen, UN Environment and Co-founder of MapX
This course has provided me with a very detailed approach which I can surely use to initiate my start-up. I have fallen in love with this course so much that despite I have completed the course. I will keep on visiting these videos again and again to get insight on my start-up.
An excellent short yet effective course that definitely adds constructive value to all startups and large enterprises those want scientific methods to run an effective & sustainable business strategy.
Amazing stuff!
It is actually organized in 2 weeks but opens up so many interesting subjects to dig deeper and understand which can help taking your business to the next level.
Thanks Alex!
Great stuffs but it is too short. It would be great if Alex can provide more examples of some real live existing companies. Nevertheless, it is highly recommended
The canvas makes it easier for us to understand every key area of the business in each development stage. Thanks to Cowan for all the resources and lectures
This was a very interesting course with very practical examples and it was also interactive in that after every session we were given questions to tackle.
The Business Model Canvas is a way to quickly put together a business plan, strategic management and a great startup template for an entrepreneur.
I've read the books, and used the tools; but I've never had anyone walk through them for me. This was very informative and should add value.
An out-of-the-box point of view about how businesses can participate in innovation and satisfy the entrepreneurial part of their resources.
Great material, I was really able to simplify my design process and understand the importance of value propositions and customer segments!
The information is really well structured and easy to follow. It doesn't live anything unclear and it's all actionable content.
It gave a very practical approach for establishing business models with clear understanding of each and every stage.
Good course for basic knowledge of wanting to start a business. Just needed to be a little more throurough
Excellent explanation!
The course helps you understand all the possibilities of the Business Model Canvas .