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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,294 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

TL

May 14, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

JT

May 12, 2018

The content provided was very insightful. I do wish that more of the referenced materials in the lectures were sited accessibly with more links. (to be fair links to studies were sometimes provided)

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826 - 850 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By Yuli K

Dec 6, 2020

One of the best courses ever! Thank you so, so much, Jonah Berger!!!

By Carolyn G

Apr 22, 2020

Honestly, the best instructor, clear information, excellent content!

By Dunja S

Mar 12, 2018

I loved this course! Very interesting and catchy!Have learned a lot!

By Ryan R

Sep 22, 2017

Very informative, and pertinent to my field of interest. reat course

By RIDWANUL M

Sep 24, 2020

Simply awesome! Learned a lot from this course. Jonah sir is great!

By Beth D

Apr 5, 2020

Very thorough and easy to understand. Highly recommend this course.

By Hasan R C

Jul 8, 2019

Wonderful course including many illustrations and scientific works.

By Ruchir J

Jan 19, 2019

Explained in a way that the educational content is also contagious.

By Alexandra S

May 11, 2018

Really good delivery, tons of interesting and engaging information.

By Wei H L

Jul 15, 2017

Lots of great ideas to improve and excellent presentation. Awesome!

By Greg C

Jul 2, 2017

Very clearly explained and interesting, I really liked this course.

By Kaleem Q

Jan 7, 2017

Outstanding. Short course, easy to follow along and very insightful

By Ricardo S

Apr 21, 2016

Super course. Very concise but full of insight. Highly recommended.

By Miguel a c e

Sep 11, 2025

muy util con informacion muy practica y aplicable en cada momento

By Ram I

Feb 7, 2021

Great course , lots of examples and stories that make it memorable

By Genevieve M

Jun 14, 2020

This course is very useful especially if you're a content creator.

By Akshay G

May 26, 2020

perfectly framed , short yet comprehensive course. thank you, sir.

By Chonlada J

Apr 9, 2020

It's so fun and easy to follow the lesson like I'm watching series

By Moritz B M D

Apr 8, 2020

Very engaging overview about the backgrounds of contagious content

By Mikhail S

Jun 11, 2018

Very easy and focused on business! Good pace. No milk and water 👌

By Ani T

May 11, 2017

Great course! very interesting stuff and useful ideas! <3 loved it

By Rahul D

May 8, 2017

Worth read, really a helpful course to know about viral marketing.

By Yifan F

Apr 14, 2017

My favorite class on marketing so far! Never skipped a second haha

By TH R

Dec 22, 2016

Very interesting course with great examples of real life marketing

By Sam L

Dec 24, 2015

Very interesting and logical presentation. I enjoyed the lectures.