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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,292 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

TL

May 14, 2020

Exceptional course. Very engaging. Nice balance between lecture and practical examples of well executed marketing. Definitely worth the investment in time and money for marketing professionals.

VP

May 2, 2018

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

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1151 - 1175 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By XIAOWEI M

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Apr 21, 2017

Great course. Really enjoyed it.

By Kunal D

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Feb 13, 2021

I absolutely loved this course.

By Anabell P

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Jan 14, 2021

I loved this professor!! Thanks

By Maria N

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Apr 10, 2020

Excellent content and examples.

By Alabi A

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Jan 6, 2020

I found the course informative.

By Edson d O

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Apr 27, 2018

Very nice and helpful course!!!

By Mariana F

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Oct 23, 2017

Excellent course, very helpfull

By Diana M E V

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Jun 29, 2017

Very usefull and easy to learn!

By Marshall S

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Jun 21, 2017

Great introduction to marketing

By Belle L

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Jun 12, 2017

Compact and applicable content.

By Musharraf A

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Mar 27, 2017

Its a good informational course

By Virginia V

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Nov 2, 2022

Really digestible information!

By Anu A

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Jun 5, 2022

loved the stories and examples

By Wendy M

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Jun 3, 2020

I really enjoyed this class!!!

By Rishabh P

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May 9, 2020

Great course to develop skills

By ryan d

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Jul 3, 2018

Great course, great professor.

By Mehakdeep S

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Jun 18, 2017

good course for entrepreneurs.

By kaung n

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Dec 10, 2016

Thanks for course. It amazing!

By Gisele A

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Oct 5, 2016

Really interesting the details

By Artur P

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Jul 8, 2024

Very interesting and engaging

By Anna B

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May 31, 2024

It was quite good. Thank you!

By Igor S

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Jan 6, 2023

That was exciting. Thank you!

By Solomon C

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Sep 19, 2020

The course is very insightful

By Priyal M

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Jul 8, 2020

Excellent course was to good.

By Mina F

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Mar 16, 2019

Informative and entertaining!