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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,292 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

GC

Nov 2, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

GM

Jul 30, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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1601 - 1625 of 1,681 Reviews for Viral Marketing and How to Craft Contagious Content

By ISMAEL A P

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Jun 20, 2020

Great course!

very informational!

By Adeyinka A (

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May 28, 2020

Short and straight bro the point

By MAOLYS

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Jun 25, 2022

SUPER ME ENCANTO BUEN MATERIAL.

By Mario V

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Jul 1, 2017

Pretty useful but quite limited

By Spencer Y

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Jun 27, 2021

There is really useful content

By Ekta A

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May 8, 2020

Voice low but content is good.

By Bhumi H

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May 18, 2019

Easy to understand and concise

By David G M

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Mar 1, 2018

Great course concise and sharp

By Jaya L K

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Mar 4, 2022

Good, crisp and useful course

By Saúl O

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Sep 2, 2017

very useful and interesting

By Marlin W

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Jan 1, 2017

Good course, I enjoyed it.

By taryn s

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Sep 23, 2016

Interesting and engaging!

By Soni R

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Jul 14, 2022

good for basic knowledge

By uchenna n

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Jan 21, 2016

Beautiful and relevant!

By Deleted A

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Jun 7, 2020

INTRESTING COURSE!

By Esther C

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Jul 2, 2019

Super informative!

By 李晓岚

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Dec 10, 2015

very good course!!

By Jose B

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Dec 7, 2015

Pretty interesting

By Azhar

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Aug 13, 2020

Excellent course!

By ZIHUI L

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Jul 10, 2020

Beginner friendly

By Max G

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Jun 20, 2018

great course

By Kexin X

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May 28, 2017

Nice course

By Felix F

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Nov 13, 2016

Muy Bueno！

By MARÍA E M S

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Oct 18, 2021

Muy bueno