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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,960 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

BM

Mar 11, 2016

Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).

PK

Feb 6, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

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1451 - 1475 of 2,553 Reviews for Customer Analytics

By Shrawani N

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Jan 19, 2025

great course !

By Abhishek k

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May 6, 2022

great learning

By Gaurav k

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Oct 23, 2021

amazing course

By YAN Z

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Jun 4, 2021

worth learning

By Alireza G

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Mar 15, 2021

I learn a lot.

By Ke G

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Jan 7, 2021

Great courses~

By RAJAT K S

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Jul 8, 2020

Great learning

By Aditya S

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Dec 17, 2019

Great Course .

By Jay S

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Sep 3, 2019

really helpful

By Pradeep M

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Jun 21, 2019

Awesome course

By Ali I

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Mar 15, 2019

Amazing course

By Rahul M

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Feb 18, 2019

AMazing COurse

By Rashmi P

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Oct 1, 2018

Nice course!!!

By Varun M

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Jul 24, 2018

its amazing af

By Sumit K

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Apr 12, 2018

interesting ..

By 许之亮

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Nov 9, 2017

very inspiring

By Juan C C S

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Nov 2, 2017

A very good p!

By Jatin M

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Oct 30, 2017

Amazing course

By Unwana E

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Oct 29, 2017

An eye opener!

By Vishal K

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Jun 3, 2017

Great examples

By Raj v S

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May 1, 2017

Great Learning

By Nabilah Y

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Nov 13, 2016

An eye opener.

By J S

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Nov 1, 2016

Good Insights!

By QIU S

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Jan 10, 2016

Really useful.

By khaled M

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Jan 16, 2023

Many thanks ,