Name: Retail Marketing Strategy
Brand: University of Pennsylvania
Availability: OnlineOnly
Rating: 4.8 (76 reviews)

Back to Retail Marketing Strategy

Learner Reviews & Feedback for Retail Marketing Strategy by University of Pennsylvania

4.8

stars

284 ratings

About the Course

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

Top reviews

Oct 18, 2025

the lectures were easy to follow and the lecturers clearly explained concepts

Aug 1, 2022

Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.

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51 - 75 of 76 Reviews for Retail Marketing Strategy

By Seohee P

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Jul 26, 2022

Thank you so much!!

By Donald B

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Mar 11, 2024

Excellent Course!

By Ramakrishna P

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Jun 8, 2023

Excellent Course!

By Brittney J

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Nov 16, 2024

Awesome class!!

By Aya a e

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Feb 18, 2022

It's awosome

By Sara I G L L

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Dec 24, 2021

Sensacional

By Manh V

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Oct 18, 2024

very good!

By md y s

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Feb 13, 2023

Insightful

By shihyang y

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Feb 14, 2024

very good

By Deepanshu S

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Aug 18, 2021

VERY NICE

By doina d

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Nov 3, 2022

all good

By Abderrahmane R

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May 31, 2024

good

By Wendy T

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Sep 7, 2021

I enjoyed the course and Prof Kahn materials are highly relevant and insightful. there are case studies presented but i hoped there were strategies or in depth techniques to Retail marketing as well

By Joannie B

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Jun 9, 2023

100% pour l'enseignante. Le contenu pourrait aller plus loin. Je ne suis pas certaine que le titre du cours est adapté au contenu.

By Pushkar A

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Oct 3, 2024

Informative and engaging. It should however include examples from countries like India and Europe as well.

By Abhinav L

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Aug 17, 2025

Marketing emphasis on customer first omnichannel retail strategy. Full of examples from USA and China.

By Abhishek J

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Jun 25, 2022

Lack of depth but very nice for begginer to understand the basics of the omni channel market strategy.

By Tamam A

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Apr 21, 2022

Attention to detail is a must but all in all, quite a nice way to start.

By Mila I

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Nov 25, 2021

It would be great to have more insights, more numbers, stats

By Lalesh M M

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Jun 3, 2022

Good insights with practical lessons..

By Damien d l

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Mar 31, 2023

Really enlightening

By Ryland D

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Jun 24, 2023

COVID and brand lessons are half political (the branding lessons are basically a lesson on how to lose money with cause marketing, with incoherent justifications) half useful material, but overall this course was strong and the Kahn retail success matrix is an excellent framework.