Based on the best-selling book, Inspired, by Marty Cagan. This course provides a deep dive into creating tech products that customers love. It covers the principles behind successful product development, from idea conception to scaling, with actionable frameworks for delivering products that meet customer needs. This guide takes insights from top tech companies and highlights the importance of a well-defined product vision, team roles, and strategies like OKRs and discovery methods. Learners will also understand the critical elements of product discovery, prototyping, and testing to mitigate risk and ensure value. The course will help foster creativity and collaboration within product teams, offering practical tools and techniques to avoid common pitfalls.
Building Tech Products that Customers Love
Building Tech Products that Customers Love
Instructor: Wiley-Expert Edge Course Instructors
Included with
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the principles behind creating products customers love
Identify and achieve product/market fit across various company stages
Form and manage cross-functional teams to deliver successful products
Skills you'll gain
- Stakeholder Management
- Innovation
- Cross-Functional Collaboration
- Team Management
- Design
- Agile Product Development
- Design Thinking
- Design and Product
- Customer Service
- Product Management
- Product Testing
- Product Strategy
- Prototyping
- Key Performance Indicators (KPIs)
- Product Roadmaps
- Design Strategies
- Usability Testing
- Design Specifications
- Product Design
- Product Development
Details to know
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Recently updated!
March 2026
Assessments
5 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
There are 5 modules in this course
Instructor
Offered by
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University of Maryland, College Park
University of Maryland, College Park
John Wiley & Sons
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