Meta
Meta Data Analyst with GenAI Professional Certificate
Meta

Meta Data Analyst with GenAI Professional Certificate

Launch your career in data analytics. Build job-ready skills – and must-have AI skills – for an in-demand career. Earn a credential from Meta in 5 months or less. No degree or prior experience required.

Brandon Larkin
Brandi Robinson
Anke Audenaert

Instructors: Brandon Larkin

Included with Coursera Plus

Earn a career credential that demonstrates your expertise

(866 reviews)

Beginner level

Recommended experience

5 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise

(866 reviews)

Beginner level

Recommended experience

5 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Collect, clean, sort, evaluate, and visualize data

  • Apply the OSEMN, framework to guide the data analysis process, ensuring a comprehensive and structured approach to deriving actionable insights

  • Use statistical analysis, including hypothesis testing, regression analysis, and more, to make data-driven decisions

  • Develop an understanding of the foundational principles of effective data management and usability of data assets within organizational context

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
108 practice exercises

Professional Certificate - 5 course series

What you'll learn

  • Apply the data analysis process OSEMN to marketing data

  • Compare and contrast various data formats and their applications across different scenarios

  • Identify data gaps and articulate the strengths and weaknesses of collected data

Skills you'll gain

Data Analysis, Data Storytelling, Key Performance Indicators (KPIs), Exploratory Data Analysis, Data Collection, Data Cleansing, Data Modeling, Business Metrics, Generative AI, Marketing, Data Manipulation, Data Visualization, Business Analysis, Data Literacy, Data Management, Data Quality, Analytics, and Analytical Skills

What you'll learn

  • Clean data with spreadsheets and use common spreadsheet formulas to calculate summary statistics

  • Write foundational SQL statements and queries to extract data in spreadsheets

  • Create charts in Google Sheets and use Tableau to visualize data and use dashboards to create data visualizations

Skills you'll gain

Google Sheets, Data Visualization Software, Tableau Software, Data Manipulation, Spreadsheet Software, SQL, Correlation Analysis, Dashboard, Data Storytelling, Exploratory Data Analysis, Data Cleansing, Data Visualization, Statistical Analysis, Descriptive Statistics, Data Analysis, Marketing Analytics, and Pivot Tables And Charts

What you'll learn

  • Sort, query, and structure data in Pandas, the Python library

  • Describe how to model and interpret data using Python

  • Create basic data visualizations with Python libraries

Skills you'll gain

Data Manipulation, Pandas (Python Package), Exploratory Data Analysis, Data Visualization Software, Programming Principles, Python Programming, Data Cleansing, Matplotlib, Data Visualization, Scripting Languages, Data Analysis, Jupyter, Data Modeling, and Scripting

What you'll learn

  • The basic principles of descriptive and inferential statistics

  • Use statistical analyses to make data-driven decisions

  • How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Statistical Modeling, Descriptive Statistics, Sampling (Statistics), Time Series Analysis and Forecasting, Spreadsheet Software, Regression Analysis, Statistics, Probability & Statistics, Statistical Analysis, Tableau Software, Data Analysis, Statistical Inference, Bayesian Statistics, Statistical Hypothesis Testing, Data Modeling, Statistical Methods, Analytics, and Marketing Analytics

What you'll learn

  • How to apply the fundamentals of data collection and data quality management

  • Different type data storage solutions and architectures, including big data management and how they are used

  • The fundamentals of data privacy and compliance, as well as the basics of machine learning

Skills you'll gain

Data Storage, Data Quality, Data Security, Data Governance, Data-Driven Decision-Making, Data Collection, Machine Learning, Data Analysis, Information Privacy, Big Data, Data Architecture, Data Management, and Data Visualization Software

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Brandon Larkin
Meta
2 Courses33,727 learners
Brandi Robinson
2 Courses40,797 learners
Anke Audenaert
Meta
41 Courses964,270 learners
Victor Geislinger
Meta
1 Course26,414 learners

Offered by

Meta

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Frequently asked questions

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)