With an expected growth rate of 18%, there hasn’t been a better time to enter the field of digital marketing analytics. In this program, you’ll learn in-demand skills like data analysis, customer segmentation, and SEO optimization to get job-ready in less than 4 months, with no prior experience needed.
Unilever Digital Marketing Analyst Professional Certificate
Unilever Digital Marketing Analyst Professional Certificate
Unlock your future in digital marketing analytics.. Build job-ready skills for an in-demand career as a digital marketing analyst. No degree or prior experience required.
Instructor: Unilever Team
Included with 
Earn a career credential that demonstrates your expertise
(275 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Earn a career credential that demonstrates your expertise
(275 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Digital Advertising
- Customer experience strategy (CX)
- Digital Marketing
- Social Media Strategy
- Marketing Automation
- Marketing Strategies
- Marketing Analytics
- Social Media Campaigns
- Search Engine Marketing
- Customer Analysis
- Data Storytelling
- MarTech
- Market Analysis
- Advertising Campaigns
- Social Media Marketing
- Web Analytics
- Customer Insights
- Marketing Effectiveness
- Marketing
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
101 practice exercises
Professional Certificate - 4 course series
What you'll learn
Skills you'll gain
Customer Analysis, Persona Development, Marketing Strategies, Marketing Planning, Digital Marketing, Content Marketing, Customer experience strategy (CX), Target Audience, Online Advertising, Brand Marketing, Email Marketing, Digital Advertising, Customer Insights, Smart Goals, Goal Setting, Social Media Marketing, Marketing Channel, Marketing Analytics, Strategic Marketing, and Marketing
What you'll learn
Skills you'll gain
A/B Testing, Search Engine Optimization, Smart Goals, Google Analytics, Value Propositions, Social Media Marketing, Performance Analysis, Keyword Research, Search Engine Marketing, Social Media Campaigns, Marketing Strategies, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Web Analytics, and Social Media Strategy
What you'll learn
Skills you'll gain
Key Performance Indicators (KPIs), Smart Goals, Return On Investment, Marketing Strategies, Data Storytelling, Data Visualization Software, Marketing Channel, Marketing Analytics, Data Quality, Advertising Campaigns, Data-Driven Decision-Making, Data Ethics, Marketing Effectiveness, Performance Measurement, Market Analysis, and Performance Reporting
What you'll learn
Skills you'll gain
Predictive Analytics, Marketing Automation, Natural Language Processing, Digital Marketing, Artificial Intelligence, Business Ethics, Marketing Strategies, MarTech, Machine Learning, Marketing Effectiveness, Analytics, Video Production, Marketing Analytics, Marketing Channel, Data Analysis, and Advanced Analytics
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Compare with similar products
| Rating | ||||
|---|---|---|---|---|
| Level | ||||
| Skills | ||||
| Tools | ||||
| Last updated | ||||
| Number of practice exercises | ||||
| Degree eligibility | ||||
| Part of Coursera Plus |
You might also like
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.
Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.
A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.
More questions
Financial aid available,
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)