University of Pennsylvania
Business Analytics Specialization
University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Included with Coursera Plus

Get in-depth knowledge of a subject
4.6

(16,767 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(16,767 reviews)

Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

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Taught in English
20 practice exercises

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 111 hours

What you'll learn

Skills you'll gain

Predictive Analytics, Customer Analysis, Consumer Behaviour, Customer Insights, Descriptive Analytics, Data Collection, Data-Driven Decision-Making, Marketing Strategies, Analytics, Marketing Analytics, Regression Analysis, Marketing, and Market Research
Operations Analytics

Operations Analytics

Course 210 hours

What you'll learn

Skills you'll gain

Probability Distribution, Forecasting, Risk Analysis, Microsoft Excel, Simulation and Simulation Software, Decision Making, Decision Tree Learning, Business Operations, Descriptive Analytics, Analytics, Predictive Analytics, Operational Analysis, Spreadsheet Software, Process Optimization, Business Analytics, Data-Driven Decision-Making, Operations Management, and Demand Planning
People Analytics

People Analytics

Course 38 hours

What you'll learn

Skills you'll gain

People Analytics, Organizational Effectiveness, Talent Management, Network Analysis, Performance Analysis, Predictive Analytics, Employee Retention, Job Analysis, Data-Driven Decision-Making, Data Analysis, Human Resources Management and Planning, Human Capital, Collaboration, Analytics, People Management, Performance Management, and Workforce Planning
Accounting Analytics

Accounting Analytics

Course 49 hours

What you'll learn

Skills you'll gain

Financial Forecasting, Predictive Analytics, Fraud detection, Financial Analysis, Key Performance Indicators (KPIs), Accounting, Financial Statement Analysis, Performance Analysis, Financial Data, Finance, Operational Analysis, Analytics, Return On Investment, Business Analytics, and Business Metrics
Business Analytics Capstone

Business Analytics Capstone

Course 513 hours

What you'll learn

Skills you'll gain

Business Strategies, Strategic Planning, Peer Review, Data Analysis, Marketing Analytics, Data-Driven Decision-Making, Business Planning, Business Strategy, Business Analysis, Performance Measurement, Business Intelligence, Strategic Thinking, Advertising, Business Analytics, Analytics, Key Performance Indicators (KPIs), Business Research, and Digital Advertising

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Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course127,210 learners
Sergei Savin
University of Pennsylvania
2 Courses175,764 learners

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