Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Dirección y Gestión de Negocios Specialization

Sumérgete en el universo de la gestión de empresas. Explora diferentes herramientas de gestión, fundamentales para desempeñarte en el ámbito empresarial y de negocios

Instructors: Roberto de Gori

Top Instructor

Included with Coursera Plus

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4 course series

Get in-depth knowledge of a subject

4.7

(119 reviews)

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 course series

Get in-depth knowledge of a subject

4.7

(119 reviews)

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Importancia del desarrollo estratégico y del marketing.
Sistemas ágiles de gestión.
Management de sistemas de información y procesos, integración de la tecnología con el negocio de la empresa.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in Spanish

42 practice exercises

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Universidad de Palermo

Specialization - 4 course series

Este Programa especializado está dirigido a quienes busquen profundizar en el campo de la gestión de empresas, abarcando las distintas disciplinas involucradas. A través de estos cursos te irás apropiando de diferentes saberes, entre ellos:

Comprender la importancia del desarrollo estratégico en la gestión de capital humano.
Desarrollar sistemas ágiles de gestión.
Entender la relación del marketing con el negocio, su lado estratégico y la relevancia del marketing operativo.
Generar herramientas que permitan analizar y comprender apropiadamente el modo en el que el contexto económico influye sobre el desempeño de una empresa.
Comprender los distintos aspectos del management de sistemas de información y procesos de una empresa, y cómo se integra la tecnología con el negocio de la empresa.

Applied Learning Project

Durante el recorrido del Programa Especializado, los estudiantes realizarán actividades (participar en foros de debate, efectuar cuestionarios, etc.) aplicadas a los temas de estudio para profundizar y apropiarse de los conocimientos desarrollados en cada curso. Estos proyectos ayudan a afianzar y poner en práctica los conceptos aprendidos.

Administración de Recursos Humanos

Course 110 hours

What you'll learn

Importancia del desarrollo estratégico en la gestión de capital humano.
Conceptos más actualizados en la gestión de las personas.
Cómo se agrega valor competitivo a través del desarrollo e implementación de las mejores prácticas de gestión.

Skills you'll gain

Talent Management, Employee Retention, Branding, Recruitment Strategies, Performance Management, Human Resource Strategy, Leadership Development, Employee Training, Organizational Strategy, Human Resources Management and Planning, Organizational Development, Human Capital, Culture Transformation, Workforce Development, and Talent Acquisition

Fundamentos del Marketing

Course 28 hours

What you'll learn

Principales conceptos y aspectos del marketing como disciplina empresarial.
Relación del marketing con el negocio, aspecto estratégico y relevancia del marketing operativo.
Relación de los conceptos abordados con situaciones de la realidad de productos, servicios y marcas.

Skills you'll gain

Branding, Target Market, Consumer Behaviour, Value Propositions, Marketing, Brand Management, Product Marketing, Marketing Operations, Market Analysis, Customer Insights, Marketing Strategies, and Strategic Marketing

Economía y Finanzas de Empresas

Course 39 hours

What you'll learn

Analizar y comprender apropiadamente el modo en el que el contexto económico influye sobre el desempeño de una empresa.
Identificar las variables macroeconómicas más relevantes, sus determinantes y cómo deben ser interpretadas en el proceso de toma de decisiones.
Identificar los mecanismos a través de los cuales el Estado puede influir sobre el funcionamiento de un mercado o de la economía en general.

Skills you'll gain

Business Economics, Economics, Supply And Demand, Economic Development, Market Analysis, Decision Making, Business, Market Trend, International Finance, Policy Analysis, Market Dynamics, Consumer Behaviour, and Public Policies

Administración de las Tecnologías de la Información

Course 411 hours

What you'll learn

Rol de operaciones y IT dentro de una organización. Integración de la tecnología con el negocio de la empresa.
Distintos aspectos del management de procesos y sistemas de información de una empresa.
Principales beneficios, costos y riesgos relacionados con la información y los procesos de negocio.

Skills you'll gain

Enterprise Resource Planning, Information Systems, Customer Relationship Management, Business Intelligence, Continuous Improvement Process, IT Management, Operations Management, IT Infrastructure, Information Technology, Leadership and Management, Business Strategy, Business Process, Business Process Improvement, Technical Management, Business Process Management, Quality Management, and Business Operations

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Top Instructor

Roberto de Gori

Universidad de Palermo

1 Course7,980 learners

Offered by

Universidad de Palermo

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Frequently asked questions

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Dirección y Gestión de Negocios Specialization

What you'll learn

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise